Archive for September, 2012

Tread Lightly When Using PLR Articles!

 

Ever since blogging became the preferred method to generate website traffic, PLR (Private Label Rights) articles have become very popular among Internet marketers, but I think they do more harm than good, and I’ll tell you why.

A PLR article starts life as a piece written by someone looking to sell it along with a license known as “private label rights”. This license actually gives the buyer the right to do things like give the article away, re-sell it, use it as content for blogs or Ebooks, and even to rebrand it and claim authorship of it.

The basic idea involved is for bloggers to get a bunch of these articles, upload them to their blog, and watch the traffic skyrocket as Google indexes their content and links/backlinks are created. Pretty nifty, right?

BUT, here’s the problem: Most of the PLR articles that are available for purchase all over the web have been sold and resold thousands of times, and this has resulted in hundreds, (if not thousands), of blogs and websites featuring the same exact content.

Google HATES this!

As we all know, Google is the big kid on the block when it comes to indexing the Internet, and it is the most used search engine in the world. Google has been altering its indexing algorithm lately, and going through phases they have assigned cute little names to, like Panda and Penguin.

The result of these alterations to Google’s algorithm is that now the only sites that will get indexed in such a way as to achieve high page rankings are the sites that feature original content. When the last algorithm alteration took place earlier this year we saw thousands of websites crash and burn because of this new circumstance!

Now, I’ve got to point out that PLR articles can still be used, but they have become impractical. This is because you have to re-write them and change them drastically before posting them to your blog, so you won’t run the risk of Google recognizing them as old content and dinging you for it with a low ranking.

In view of that situation, I’ve reached a personal conclusion: If I am going to have to spend time re-writing badly written (and sometimes expensive) PLR articles that come with poor syntax and bad grammar, I might as well spend that time writing my own content properly.

This way I won’t have to spend a dime, and Google will like me and my website much better for it!

The Problem With Postcard Marketing

If you’ve been following this blog at all, you’re probably tired of hearing me say that the most important thing you can ever do for your business is list building!

That is why you have to be willing to consider every conceivable method of lead-generation out there. However, at the same time, you have to be judicious and realistic when it comes to the costs you are willing to bear.

 

What does that have to do with postcard marketing, you ask?

I want to share a story with you: Once upon a time, (and not that long ago), I used to be one of those happy souls who thought that a single mailing of postcards to a good mailing list would bring me sales every time, and needless to say, I was wrong.

I was wrong, because I have realized that postcard marketing is, for the most part, really just one more way to generate leads (so you can build your list). A VERY expensive way to generate leads. Yes, you can make the occasional sale using postcards, but the overhead is just way too high.

Let me give you an example of what happened to me, in order to illustrate my point:  I would purchase an opportunity buyer list with 1,000 names from a reputable broker for about $100. Then I would purchase 1,000 first class postage stamps for postcards, (postcards need 0.32 cents each, so my total for that would be $320), and the design and printing of my cards would set me back by about $75. So my total cost for reaching 1,000 targeted prospects with non-junk mail postcards would be $495.

My reputable mailing list would yield a typical 2.5% response, which amounts to 25 people going to my website to look at my offer. Invariably, out of those 25 I would get maybe one or two sales, (if I got very lucky), and to be honest with you, most of the time all I got was 25 subscribers to my autoresponder list.

Therefore, my cost for each one of these leads came out to be $19.80. That is criminal, and I stopped doing it a long time ago!

There are very effective lead-generation methods out there that will allow me to generate up to 4,000 targeted leads per month virtually for FREE. In view of that, I am sure you can understand how crazy and insane it is to spend almost $20 for each lead you generate!

Postcard marketing works great for those who have sizable marketing budgets that allow for significant volume, and for those who are willing to pay for the bulk rate instead of first class. However, they still have to deal with the tendency people have to throw bulk mail away, (better known as junk mail), without even looking at it.

So my recommendation to you is to stay away from postcard marketing in the beginning, and to start attempting it little by little as your marketing skills and your budget increase in size. For effective and very inexpensive  methods of lead generation, stay tuned to this blog.

In closing, as always, I have to stress that the MOST IMPORTANT thing you can do, (which you need to start doing RIGHT NOW), is building a list of subscribers and followers who trust you. Do that and the money will follow!

(And please, PLEASE, don’t use any methods that will cause you to pay $20 for a single lead!!!)

You Are What You Say You Are

determination

You are what you say you are, and your idea of what you are is determined by the bounds of your intent and determination to truly become that which you want to be.

Do you want to become an entrepreneur enough to say to others that that’s what you are? Or are you just another tire-kicker with big daydreams and no true gumption to go for what you really want?

I’d say that a very high percentage of the people who stumble unto the home-based industry are tire-kickers. I say that because a vast majority of those who consider the idea of becoming home-based entrepreneurs don’t realize that becoming self-employed is a hard endeavor that requires time, preparation, study, effort, and at least a little bit of money to get started.

Many come into this believing that they can start raking in the dough from one day to the next, just by joining a promising web business venture or network marketing company, putting up a nice website, and telling all their friends and family about it. NOTHING could be further from the truth, and sadly, a lot of people find this out the hard way.

They allow their discouragement to get the best of them, and end up giving up their dream, just so they can go back to a dead end J-O-B that continually threatens to cease to exist. HAS THIS HAPPENED TO YOU? If it has don’t feel bad, because it has certainly happened to me, and more than once.

We are what we say we are! I have learned enough about being self-employed in the home-business industry to know that the last thing I would ever want to go around saying to people is that I am stuck in a low-paying, dead end J-O-B that sucks the joy and motivation out of my daily existence.

How would you like to be able to say to people that you are someone who successfully supports him/herself running a successful business from home? The knowledge and the tools needed to achieve such a station in this life do exist. They are VERY REAL and they are at your disposal, but you have to want to improve your life and that of your loved ones enough to invest the time and effort needed to unlock these tools and put them to work for you. It’s all in the choice you make about what your life is going to be like.

So, what’s your choice? Are you truly willing to become who you say you want to be?

The Advantage of Economic Upheaval

home-based business in AmericaSo, we’re in the middle of this hotly contested general election, and the candidates are using the fragile state of our economy to beat each other upside the head.

The latest economic numbers were released this past Friday, and while we’re not doing horrible, we’re not doing as well as we should be doing on the jobs front.

It was reported that part of the reason why there was a slight decrease in the rate of unemployment is that some people have actually given up in the search for a job, and stopped looking altogether. A sad state of affairs indeed!

However, this situation proves why this is precisely the right moment to consider starting a home-based business! The fourth quarter of the year is traditionally a very, very good time for the home-based business industry, maybe the best out of the entire year.

If you are one of those folks who have been downsized out of a J-O-B, or a victim of outsourcing, or your employer went out of business, this is the perfect opportunity for you to do a reset, and start focusing your efforts into taking advantage of this moment to start building something for yourself and your loved ones. Sometimes it takes a kick in the pants to make us realize that there’s a better path!

To me there is nothing more depressing than having someone else controlling my time and my income, and being stuck in a routine that enriches others but leaves me depleted of enthusiasm and motivation. That is exactly what a J-O-B is, and if this economic upheaval has forced you out of that sad situation, you ought to be glad!

I can show you the options, programs, techniques, and knowledge that can take you from being disgruntled and unemployed to being happy and secure in the knowledge that your efforts are going into building a better situation for your family, and not your old boss’s family.

Stick with me in this blog, so I can share the knowledge of the home-based business industry I’ve been accumulating since 1993. It’s been almost 20 years, and throughout that time I have learned that I can rely entirely on myself and my efforts for economic independence, and you can learn how to do that too!