You’ve probably heard this before, and it could not be more true. Success in marketing does indeed depend on the number of prospects you can reach with your marketing message.

The commonly referred-to rule of thumb in the marketing industry says that for every 100 prospects that see your marketing message, only 2 will buy your product or join your program. This is especially true in the realm of online marketing.

This is why your main task as a home-business operator using the Internet as your main platform has to be marketing intelligently online. The advantage of online marketing is that it can be achieved virtually without the advertising expenses that a regular brick-and-mortar business is confronted with.

Many people get excited about this industry and decide to jump into it, but become very disillusioned and dejected when their first marketing effort doesn’t render gigantic results, and that is just the tendency we all have to underestimate the difficulty of life.

Success never comes without effort and perseverance, and this industry is based on those two concepts to a very, VERY large extent. You have to make every effort to learn the right ways to go about marketing your product or program online, and once you’ve learned them, you need to put that knowledge into practice and persevere until you achieve success.

One of my favorite quotes about success comes from Sir Winston Churchill, who said: “Success is nothing but the ability to go from one failure to the next without losing enthusiasm”. He didn’t know it then, but he was describing exactly what it is like to operate within the online marketing industry!

This is a mindset that you must adopt and master as a home-business operator. If you do, it will allow you to succeed and achieve your goals not only in this industry, but in life!