Archive for May, 2013

The Problem with YouTube

youtube1-150x150So, we all know that YouTube is a gigantic presence on the Internet, and that it can help us take our business to the next level. After Facebook and Google, YouTube is the site that receives the most traffic in all of the web. That’s a fact.

Another fact is that YouTube has been going through many changes in recent years, and it isn’t what it used to be anymore. Now the site administrators have become much more finicky about who they’ll let operate on the site unmolested and who they won’t.

Since YouTube was bought by Google, home-based online marketers have been finding it harder and harder to use the site to their advantage. Many of them have even had their accounts terminated arbitrarily, because the people who run YouTube now have developed a dislike for folks who want to use the site for business purposes from their home. That is, the big business hitters are welcome but the little people like us are not.

I know many successful online marketers who have been hit by YouTube’s whimsical attitudes, and who have opted to abandon the site altogether. I can’t say I blame them, but the truth is that those of us who are not big hitters can really benefit from using the huge, free platform that YouTube offers for massive exposure.

This can still be done, but you have to be a lot more discreet and careful than you were in the past while using the site. The following tips should allow you to use YouTube without running the constant risk of immediate termination:

a) Don’t be overtly open about the fact that you are trying to make money from home. Be tactful and turn your video into an informational product instead of having it be a crass advertisement for whatever it is you are selling. Remember the concept of Attraction Marketing? YouTube is the perfect venue for it!

b) Don’t use obvious marketing words or gimmicks as titles or tags for your video. You’re going to have to get creative and find a way to come up with titles and tags that relate closely to your business, but that don’t automatically advertise the fact that you are soliciting business from anyone.

c) Don’t accept comments or ratings to your videos. Shut this function down, because if your video starts getting a lot of hits quickly, the YouTube police get alerted immediately and come around checking to see what your video is all about. If they see that you are advertising a home-based Internet business, chances are good that they’ll take down the video and terminate your account.

In summary, you can still use YouTube for business purposes, but you have to be careful and discreet about it. Use YouTube to establish yourself as someone who is knowledgeable about running a business from home. Use YouTube to develop the “know-like-trust” relationship with your prospective customers that I talk about in my web marketing course, instead of using it to hawk your product or service willy-nilly.

Be smart about using YouTube and you’ll see your business benefit from it!

Stay away from “Lame Marketing”!!

CartmanLAME-150x150Most prospective online entrepreneurs are faced with the following scenario when they decide to dive into Web Marketing,  (and this happens with all kinds of marketing, to be honest): The first thing they are told to do is write a list of their “circle of influence”.

This so-called “circle of influence” is really a list of all the people the new marketer knows. When this list is completed, the new marketer is told to present his/her offer to all these people at the earliest possible opportunity and repeatedly, regardless of whether these people are interested or not. I call this “Lame Marketing 101”.

This is a big part of the “training” that a vast majority of newbies in the marketing industry get, (if it can be qualified as such). When I entered the automotive sales industry, for example, the first thing I was told to do was to go and hound my friends and family relentlessly with new car pamphlets and ads about the latest sale at the dealership. Needless to say, a lot of friends and relatives still cringe when they see me coming their way today, and I can’t say I blame them.

At some point along the path I realized that this is EXACTLY the wrong way to go about marketing anything. Then I came to the Internet marketing industry, and I learned a whole new way of marketing that consists SIMPLY on finding your target audience, (the people interested in your product or service), and presenting them with your offer. Sounds very basic, but you’d be surprised at how difficult it is to get people to understand this very simple proposition sometimes.

I don’t do “Lame Marketing” now, haven’t done it in years, and will never advise anyone to do it, because it is counter-productive, time-wasting, irritating, stressful, and frankly, JUST PLAIN STUPID. Do you want to alienate a prospective customer in a hurry? Start trying to sell him or her on something that they haven’t expressed the slightest bit of interest in!

Today’s web technology enables us to find the people who are interested in what we have to offer through a variety of means, such as Pay-Per-Click and Search Engine Optimization to name a couple. This is the beauty of the Internet!

However, smart marketing can be practiced offline as well through the use of print ads published in the right publications and postcards sent to a reputable, appropriately targeted mailing list. The Internet has simplified marketing and made it more sophisticated at the same time, but it is by no means the only way to go.

So stay away from “Lame Marketing” if you want to be successful as a marketer on and off the Web. Stick with me and I’ll be happy to show you the do’s and don’ts, and share with you the knowledge that I have acquired from experience!

Use dropship products to make a great living from home!

online-auction-site-reviews-150x150About 750,000 people currently make a great living from home selling products on eBay, Amazon.com, eBid.com, Ubid.com, and other similar online auction websites, and you can do that too with dropship products.

Dropship products are those which you can sell without having to stock or even physically handle inventory. The buyer sees an item he or she likes in your website, pays you for it, you deduct your commission and turn around and pay the supplier, and the supplier ships the item straight to the buyer…No hassles!

You can get your dropshipping website from the good folks at DropShipDesign.com, without having to enter into a contract with them or having to make a huge investment right out of the gate. You can get a basic website that only gives you access to the products, or you can go with the fully-loaded turnkey auction management website, which comes fully automated with the eBay Wizard auction management option, and ready to process credit card and PayPal payments without you needing to get a merchant account.

This online income system features no monthly fees, (unless you decide to go with the turnkey solution), and comes with daily updates as new products get added. It also issues monthly reports on your sales. And it offers you the opportunity to add one more stream of income to your marketing efforts through their free two-tier affiliate reseller program!

You can get more information about this opportunity and join HERE.

The New Economy and the Home-Based Business Industry

New-Economy-300x257We are almost halfway through 2013, and a new and different economic reality is settling upon us. The era when you could graduate from school with a guarantee of finding long-term, meaningful employment seems to be coming to an end rather painfully.

In its place, we are being enveloped by an economy that is based on more Darwinian terms, where extreme turn-over and near-impossible hiring standards are the order of the day. More and more companies are refusing to hire people who have been unemployed for more than six months, or people whose credit histories have been negatively impacted by the recent economic downturn, and those people number in the millions. Consequently, basing your economic future on the prospect of getting a J-O-B seems to be no longer advisable or even feasible.

This new economic environment may seem negative and depressing, but it really isn’t, because it is setting up more and more possibilities for those of us who have chosen to be self-employed. The combination of the recent shifts in the economic landscape and the new possibilities offered by technology makes the home-based business industry a new niche, from which millions will gather the strength and resources that will enable them to get back on their feet.

This is the right moment in time to start the process of ditching your J-O-B and firing your boss, before they are compelled by the new economic reality to do the same thing to you. This is a perfect time to start scouting for the right business opportunity and for the marketing resources that will allow you to break the chains of economic mediocrity once and for all.

This website is replete with such opportunities and resources. I use them to make a living from home, and they have empowered me to be in full control of my time and my destiny. You can do the exact same thing if you are willing to invest some effort consistently, and to absorb new information and learn a new way of doing things.

You owe it to yourself and your loved ones to take control of your economic future, and I will be glad to help you every step of the way if and when you decide to commit to improving your situation and invest time and effort on a consistent manner. All you have to do is review this website and contact me with any questions you may have…Then we will start the process that will take you to the next level!