Archive for July, 2013

Wolf Enterprises…An AWESOME Offline Marketing Resource!

wolfentlogo1Any smart Internet marketer knows that success comes from a blend of marketing efforts, both online and offline. This is especially true where the home-based business industry is concerned, and no advertising company supports home-based business marketers with offline marketing options better than Wolf Enterprises.

Wolf Enterprises is run by Randy and Carol Wolf of Merritt Island, Florida. The company specializes in the brokerage of classified and display ads, and in putting together some of the most responsive mailing lists of business opportunity seekers in the industry. It offers affordable advertising packages in all the important business opportunity magazines of wide circulation, including Entrepreneur Magazine and the business section of the USA Today newspaper.

I have had good results using Mr. Wolf’s mailing lists in my direct mail campaigns, and had good results with the display ads he designs for magazines as well. The display ads are usually more expensive than plain classified ads, but generally garner higher visibility and yield better results.

The key to success with this type of advertising is consistency, and Wolf Enterprises offers affordable options that will allow you to run lasting advertising campaigns that will build credibility for you in the minds of your prospects. As you probably know, one of the basic rules of thumb in marketing says that a prospect needs to be exposed to your marketing message an average of seven times before he/she will make the decision to buy from you, and Mr. Wolf’s ad campaigns are designed specifically to that end.

And if you decide to run direct mail campaigns using postcards to market your online business systems like I do, you can’t do better than going with Wolf Enterprises when it comes to quality, responsive, affordable mailing lists of business opportunity seekers. I have had great response rates of up to 3% using Mr. Wolf’s lists, which is way above average for the industry as a whole.

Do yourself and your business a favor and combine your online marketing efforts with the offline services provided by Wolf Enterprises. I guarantee you will be pleased with the results…And tell Mr. Wolf I say hello!  };-)

The All-Important Subject Line!

compellingemailsubjectlinesWhen it comes to email marketing, you can have the best marketing message and the best list of prospects in the world, but if your email’s subject line stinks you will go NOWHERE.

Why? Because your subject line will determine whether your email gets opened or it doesn’t. If it doesn’t, your entire effort has been useless. Conversely, you could have a mediocre marketing message that goes out under a winning subject line, and then you will see success due to the high amount of messages that will be opened.

Like much everything else in marketing, the numbers game is a strong factor for success. But you still need the right tools, and the subject line is one such tool that will definitely make you or break you.

With subject lines you need to get creative. The CAN-SPAM law that governs email marketing says that subject lines cannot be deceiving and must accurately reflect the nature of your offer. There are ways to satisfy this requirement without coming across as a cheap spammer, but still managing to spark your prospect’s curiosity enough to compel him/her to open your email.

What I would suggest you do is take all the messages that land in your SPAM box and analyze them. Most of them will be junk, but a few of them will feature subject lines and content that were expertly written, and will compel you to open them and look at the content. The reason why they end up in the SPAM box is because the different email service providers like Yahoo, Google, etc. keep getting more and more restrictive and strict by the day where email marketing is concerned.

Emulate these good emails when writing yours and imprint your own personal style unto them without copying word for word. The important thing is that you understand why that specific email and its subject line compelled you to find out more about whatever offer was being advertised.

When writing subject lines for our industry keep in mind who our prospects are. The subject line should feature a benefit or a solution in a way that will compel the prospect to want to learn more.

For example, I work almost exclusively with online business models that require no selling, “closing”, or overcoming objections, because the automated systems involved do all of that for me. That is a very attractive feature that can be described succinctly in the form of a subject line: “Earn 6 Figures Without Selling, “Closing”, or Overcoming Objections!”

When someone looking to make money using the Internet receives an email with that subject line, chances are he/she will open it to see what it is about, and that is exactly your goal. The email under this subject line should be short, concise, to the point, and should point your prospect to a squeeze page where they enter their email address and other pertinent information and opt into your list of subscribers.

Remember…An effective subject line is worth its weight in gold, because it will help you build your list of subscribers and grow your business!