Archive for September, 2013

A Word About Mindset

5011438663_4b18a760ac_qThe world of Internet Marketing requires newcomers to learn and adopt a very special mindset that is somewhat contrary to the mindset that most outsiders have. This special mindset has to do with two main things: Accepting the fact that wealth creation invariably requires investment, and accepting the fact that loss is a very real part of the equation.

Wealth creation requires an investment in time, effort, and money. Thousands of well-meaning people come into this industry every day looking for a free, effortless, and instantaneous way to make money and create wealth, and that just does not exist. It doesn’t exist in the Internet Marketing arena, and it certainly doesn’t exist in the brick-and-mortar business world either.

Part of the reason for this is that people know that the Internet opens the door to a world of possibility, but the medium is so advanced and so revolutionary that it leads folks to believe that this possibility tends to presents itself automatically and as if by magic. It is an illusion that ends up disappointing a vast amount of people every day, and then those people become convinced that Internet Marketing is a scam, only because it didn’t work for them without any effort or investment.

The truth is that, as the old saying goes, it takes money and effort to make money. And that effort is always accompanied by the very real possibility of loss. That was true 100 hundred years ago when business giants like Ford, Carnegie, and Rockefeller risked losing enormous amounts of money to create the industries that propelled America into massive wealth and power, and it remains true today, in the Age of Information. The means of wealth creation may have changed, but the fundamentals are still there, and aspiring entrepreneurs ignore them at their peril.

There is no such thing as a free lunch, and nobody rides for free. There are a lot of very, VERY successful and prosperous Internet marketers who have really become millionaires by doing business online. All of them started from the ground up and risked losing money at every turn, until they acquired enough knowledge and experience to avoid the pitfalls and hit the sweet spots consistently. The learning curve is indeed steep and somewhat long in Internet Marketing, but it is not insurmountable by any means.

In order to achieve any kind of success online, you will have to adopt the mindset of prosperity as well. The sooner you accept the fact that negotiating the learning curve will cost you effort, time, and money, the more likely you will be to overcome the inertia and paralysis that usually come with inexperience and lack of knowledge.

You have to spend money to make money, and sometimes you will lose money acquiring the knowledge needed to achieve success. That comes with the territory and is part of the process.

Don’t allow unrealistic beliefs to ruin your chances, because the truth is that the people that have achieved untold success online are no better than you or me. They just adopted the prosperity mindset and liberated themselves from the mundane and defeatist attitudes that keep most people down!

Welcome to my Home on the Web!

buying-a-green-home-welcome-matThis is a sticky post to thank you for visiting my website! (My blog is immediately below). This website is an ever-growing repository of information that will help you learn how to make money online.

In the different sections you will find tools, resources, and techniques that myself and many other Internet marketers use or have used successfully to make money online. You can find out more about who I am in the “Meet Rafael” section.

The Internet Marketing industry is very fluid and is constantly evolving, and I update this website accordingly in order to offer the latest information as it becomes available to me. A marketing strategy that works great today may not work at all six months from now, and if you keep up with this site you’ll be able to stay on top of changes that may affect your business and your income.

Learning how to make money online is not difficult, but requires focus, patience, and most of all, perseverance! Please don’t hesitate to contact me with any questions you may have, and let’s make some money!

Rafael  };-), a Fantastic Pay-Per-Click Option!

7search1-150x150If you know anything about PPC marketing, you know that Google AdWords has been the leading PPC platform for many years. If used correctly, it offers all the targeted traffic Google can possibly bring to any given website.

However, the AdWords platform has always been quite expensive to use, and the powers-that-be at Google have been making the ad approval process increasingly more restrictive and difficult. As a result, many marketers have started looking for less expensive and friendlier alternatives, (not only for the AdWords PPC platform, but for all the other advertising services Google offers). It isn’t wise to rely on Google entirely for your business income, (you should never put all of your eggs in one basket).

In the quest to find these friendlier alternatives, I came across, a so-called “second-tier” search engine that works almost in the same way as Google AdWords. I believe the “second-tier” label is rather unfair in relation to 7Search, because it offers a decent amount of traffic for a fraction of the price that Google AdWords charges.

The 7Search interface is way more user-friendly, and they are a great option for newbies who are just getting started with PPC marketing. The key to success with PPC is testing your keywords and your ads, and 7Search makes this affordable and easy. Once you find the specific campaign that produces results for you on 7Search, you can scale up and take it to the big PPC platforms like Bing and MSN, (but I would stay away from Google AdWords, personally).

7Search offers a very useful Keyword Suggestion Tool that will help you find the appropriate keywords to use with your offer, and their bidding system makes it easy for you to determine which keywords are working and which are not. I am running ads right now on 7Search that cost me only 10 cents per click. I used to pay up to 2 Dollars a click for the same ads on AdWords…That kind of difference in cost can really make an impact on your bottom line!

If you are new to the industry and want to try an affordable PPC option while learning how to use it, I strongly recommend going with!