Archive for October, 2013

More Changes from Google…

n-GOOGLE-HUMMINGBIRD-large570-150x150Turns out that about two months ago Google went and changed its algorithm once again, but apparently this time it did it in a much larger scale than ever before.

This latest change is being called “Hummingbird”, because, (according to Google), it made the search engine “precise and fast”. From what I’ve been able to gather so far, “Hummingbird” effectively destroyed the rankings that many business websites had been able to achieve, and also destroyed their ability to attract organic traffic, (the free traffic coming to them from Google searches). This is similar to what happened when Google introduced its “Panda” and “Penguin” changes, and it is regrettable.

In my opinion, Google’s behavior is great for the casual user that goes on the search engine to look for flower vendors or auto-parts stores close to home, but it is disastrous for Internet entrepreneurs and marketers who insist on making Google their primary platform for business and profit generation. This unfortunate trend was set in motion when Google started its selective crack-down on advertisers, and with actions like the elimination of the Google Keyword Tool. It is the reason why I have been wary of putting any reliance on Google as far as marketing decisions are concerned.

Google argues that these changes are geared towards making the platform more open and conducive to community and social networking. They say that keyword optimization is pretty much out, and that a new question-answer approach to SEO is in, (in order to satisfy the end user’s need). In fact, this means that the entire SEO approach a vast majority of webpreneurs have used until very recently has become harmful, since paid back-linking and social bookmarking are now frowned upon very badly.

So, if for some reason you insist on relying solely on Google for your online marketing efforts after this last “update”, here’s what you need to do:

  1. Concentrate on using original content, (which may be fine for some, but will not work for all due to the different types of offers out there).
  2. Make sure you have a Google+ profile, and make sure you grow it consistently.
  3. Make sure you establish an ever-increasing presence in social media that is backed up by a lot of quality content that is informational, on-topic, and timely…(If you’re not good at this you will have to hire a ghost-writer, provided you have the budget for that).

Google is by no means the only source of quality traffic on the web, and there is no reason why anyone should be at the expense of their whimsical updates and changes. There is no valid reason why marketers should be bending over backwards trying to kiss Google’s ass if they risk losing everything anyway in one swoop, due to a random update Google decides to pull out of its rear end.

Yes, Google has been the big boy on the block where traffic is concerned up to now, but if this trend keeps up that will change sooner rather than later. I believe that with all these updates they are shooting themselves in the foot, because they are putting more and more constraints on the Internet marketers and advertisers that support them…You can choke the Goose only so much before it stops laying its golden eggs!

Why You Should Use Traffic Exchanges

viral-marketing-social-media-phoenix-150x150As we all know, traffic is the fuel that drives all commercial activity on the Internet. Without traffic, even the most modern and beautifully designed website will eventually wither away and die. This is why traffic generation has to be your #1 concern as an Internet entrepreneur!

Today I want to discuss traffic exchanges as a means of traffic generation. There are thousands of them all over the web, and more are popping up every day. A lot of people put them down as useless and time-wasting, but in my experience not all of them are. The main thing you need to keep in mind when dealing with traffic exchanges is that they  should be just one more element in a much greater traffic generation strategy, and not the strategy in itself.

Traffic exchanges are just that…The basic principle at play is that if you agree to take a decent look at my website, I will take a decent look at yours. Depending on the specific traffic exchange and the offer you are promoting, this can bring good results for you. I have found attractive marketing programs and services in traffic exchanges that I use to this day with good results!

Most traffic exchanges are free to join, and many of them offer affordable options to advertise your offer to all of their members. You will generally receive a guarantee that your website will be viewed every time you view someone else’s site. The method by which traffic exchanges allow you to build up credit is called “surfing”, and consists of spending about 10 to 15 seconds on each member’s site viewing their offer. In return, your website will be placed on the viewing queue for others to visit in the same manner.

You can also earn credit by bringing others into the exchange and building a downline. When you are dealing with a good traffic exchange this can create a viral effect, and truly multiply the traffic to each website in the queue exponentially, (but again, in my experience, this doesn’t happen with every exchange, though). That’s why you have to be selective about which traffic exchanges you decide to invest time and effort in.

The important thing here is to keep in mind that the other people “surfing” the exchange are doing the same thing you are doing, which is trying to increase exposure to their offer. They will not necessarily be in buying mode at the time, and are trying to generate leads and maybe grow their mailing list with an eye on the future. That is why you should not use traffic exchanges with the intent of generating sales, (though this can happen from time to time, especially if you are promoting a traffic generation product, or a product/service that can aid other members in marketing their offers).

The traffic exchanges that I have gotten good results from and recommend are these:

  1. TopSurfer.com
  2. TrafficHoopla.com

Since more and more exchanges are coming online every day this list may eventually grow, but as of right now these are the exchanges that are working for me. I would suggest to you that spending the time setting accounts up with them is worth the effort, because in the quest for traffic generation no stone should be left unturned!