Archive for July, 2014

There’s No Such Thing as FREE Traffic!

not-free-150x150The quick rise of Internet Marketing and the ease with which it can help aspiring marketers and entrepreneurs create successful businesses are well-known by most people today, and represent a wonderful opportunity.

However, this vertiginous rise has also created a lot of misconceptions and unrealistic expectations that end up hurting a lot of people who attempt to join this industry.

The more I talk to people who are interested in this industry, the more I realize that the fallacy of “free traffic” is one of the main misconceptions that abound out there in relation to online marketing, and I will explain why…

A lot of people thinking about becoming online marketers believe that free techniques like blogging, article marketing, and search engine optimization (SEO) will be enough to put their online business on the map and make it successful, without any kind of financial expenditure. This is part of the “something-for-nothing” mindset that the idea of online marketing seems to inspire in many prospective online entrepreneurs today.

While those free techniques do work if properly and consistently implemented, people don’t realize that they usually take a considerable amount of time to render significant results, (the kind of results that would allow a person to replace their income and quit their J-O-B’s). People may not spend money on these techniques, but they are paying in other ways that in my humble opinion are more detrimental than just spending money.

Time is a precious asset that is in many ways more valuable than money. By choosing to invest time rather than money in their online business, people make the uninformed decision to give up their ability to control the rate at which their business grows, and the potential volume that it can reach.

Free marketing techniques do not offer marketers the chance to control what happens to their business, but they do take a lot of time and effort to be crafted and implemented. You can’t control the way in which your article will circulate or how and why it will get linked once it is out in cyberspace, (in other words, you have no way of controlling or even influencing the amount of visitors you will get from that effort).

By the same token, your blog could well sit forever in your hosting account and attract the occasional visitor now and then, (unless you have thousands of uniquely crafted articles that have been published for years, and graced by the magnanimous mercy of Google and Yahoo, which is becoming ever more scarce and rare).

Even if you do start getting decent traffic at some point doing this, (which is unlikely), your investment in time and effort will have been VERY considerable.

In short, if you insist on using free traffic methods all you are doing is working a lot and investing a whole lot of precious time, just so you can end up waiting years for the traffic to show up on its own, (and to be honest with you, it almost never does).

The little traffic that you may manage to get in this situation is not really free, is it? You might have saved money, but your opportunity cost in time and sweat equity will horribly trump the marginal monetary gains you may achieve after having to wait forever for them.

In contrast to free traffic techniques, paid traffic offers online marketers the opportunity to exercise almost complete control over what happens in their business. It also offers the marketer the opportunity to scale up once a winning formula for high return on investment has been found…Free traffic techniques offer no such thing.

Money loves speed, and by using paid traffic even at a very small scale you can find out quickly if your efforts are going in the right direction of if they aren’t. Paid traffic methods provide the speed that money needs in order to decide which way it is going to go!

Like my grandmother used to say, you get what you pay for, and the things you get for free very often end up not being very useful. That principle applies to online marketing perfectly where traffic generation methods are concerned.

Do you want to work hard for years only so you can achieve marginal results very slowly, or do you want to boost your online business and create almost instantaneous cash flow and profits?

What is Pay-Per-View Marketing, (PPV)?

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To understand what Pay-Per-View marketing is, first we must quickly review the paid advertising methods that are available to you as an Internet marketer.

There are two types of paid advertising that you can use to promote your online business: Fixed-Cost Advertising and Performance-Based Advertising.

An example of Fixed-Cost Advertising consists on you paying a set fee to display your banner ad or link on a website and hoping that many people see it. It can be effective if you have a sizable advertising budget and if you are more interested in building your brand recognition than in achieving sales. This type of advertising is usually directed to the public at large, without any concerns for targeting a very specific audience.

On the other hand, Performance-Based Advertising consists on you paying for the actions that people take to view your ad and visit your website. It is almost always very targeted to a very specific audience, and you can start using it even if you don’t have a sizable advertising budget. Pay-Per-View marketing belongs in this category, along with Pay-Per-Click.

As you probably already know, Pay-Per-Click is a type of marketing where you use keywords to get people using search engines like Google and Yahoo to click on your ads, and then you pay a fee for each click depending on the keyword. That is a form of Performance-Based Advertising that most people wanting to promote their business on the Internet are familiar with.

However, not many people are aware of the existence of Pay-Per-View marketing and the different Pay-Per-View networks that provide this service. When using Pay-Per-View marketing, you pay for each time that your ad is shown to a person that you target through the use of keywords and URL’s. In other words, you pay for each impression of your ad, (as opposed to paying for each click like in Pay-Per-Click marketing).

Pay-Per-View networks like Lead Impact, TrafficVance, MediaTraffic, and Direct CPV have tens of millions of members who have agreed to be shown advertisements matching their interests, in exchange for being able to download things like screensavers and games. You can become an advertiser on these networks and promote your business to all these millions of people, without having to put up with the inconvenient and often unreasonable hassles that expensive Pay-Per-Click platforms like Google AdWords impose on their users.

It works like this: Say you are promoting your business opportunity, and you want to use PPV marketing. You need to apply for admission into one of the PPV networks, and then research which keywords people looking for a good business opportunity would use on their web searches. When you find the keywords you think would be good, you upload them to your PPV network account and put together a campaign, (which is easy to do).

Once your campaign is running, if a user in the PPV network does a search using one of your keywords, your ad will pop up on their browser in front of them right at the moment when they are searching for what you are offering…THIS IS VERY POWERFUL!

PPV networks work on the bid system, where you bid for the keywords you want to use, and the impressions go to the highest bidder. I have run successful PPV campaigns where I only paid a penny and a half for each impression!

When used properly, PPV marketing can be a very, very affordable way to promote your offer to a very large number of targeted prospects, for a fraction of what it would cost to achieve the same results using PPC with Google or with Facebook.

For more detailed information, I invite you to watch my FREE TRAINING on how to use Pay-Per-View marketing and achieve success in your online business!