Archive for October, 2016

The Main Thing You Need To Know About Online Marketing

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This is the all-important thing that nobody told you about before you started looking for a way to make money from home using the Internet!

The most important thing you need to have is your own list of email subscribers that know you, like you, and trust you, because your income and your success as an online entrepreneur will depend on it.

Let me explain: Let’s say you like Golf, and one day you’re surfing the web looking for golf-related stuff, and you come across a great website with all kinds of information about golf…

You’re looking around and you see an information request form, (or lead capture form), on the upper right side of the page offering a free gift in exchange for your email address.

You decide you like what you see on the website and would like the free gift, so you enter your email address into the lead capture form.

What you’ve actually done is add your email address to the website owner’s list of email subscribers, and now he/she will begin sending you emails every couple of days or so, containing all kinds of information about Golf, with a golf-related sales offer or two mixed in between every now and then.

That list owner uses something called an autoresponderwhich is nothing more than an Internet-based system that captures and manages the data that prospects provide in exchange for information and the free gift I mentioned before. This data usually consists of the prospect’s email address, and sometimes their name as well.

The autoresponder allows online marketers to send email to hundreds and even thousands of these prospects at once, in a specific sequence designed by the marketer, at a frequency that the marketer chooses. It is vital, because it helps the online marketer manage his list of email subscribers properly, maintain good customer relations, and stay compliant with the laws that govern email marketing.

My autoresponder of choice is Aweber and I recommend it highly, because it is very affordable, reliable, professional, and user-friendly.

Marketing is a numbers game, so imagine if this list owner in our example has 5,000 email subscribers in his/her autoresponder, or 10,000, or 20,000… And every now and then, (say maybe once a week), he/she sends them a sales email offering a golf-related trinket that makes him/her a $5 profit… BOOM!!

If you’re interested in learning the ins and outs of list-building and in making money while you’re actually building your own list, CLICK HERE.

That is how the real and consistent money is made in online marketing, no matter what the niche or area of interest may be…

In our case, our niche is the Make Money industry, and we’re looking to build a list of Business Opportunity BUYERS, (as opposed to business opportunity seekers, who are really a waste of your time and effort), but that’s a subject for a future post…

Happy Marketing!

What Exactly is an Autoresponder?

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There is just no way to become successful in List Building and Online Marketing without using a reliable autoresponder!

What exactly is an autoresponder?

An autoresponder is an email management system that captures leads for you, and allows you to send email to hundreds or even thousands of those leads in a specific sequence, at a frequency that you choose.

My email subscriber lists and the emails that get sent to those subscribers are all managed and sent by an autoresponder.

Think of your autoresponder as your very own sales agent that is online and working for you 24/7/365! Anyone trying to do business online must have one in order to be successful.

And you need to have YOUR OWN AUTORESPONDER THAT YOU PAY FOR, AND THAT YOU HAVE TOTAL CONTROL OVER! This is a must… There are free autoresponders out there, but their capabilities are quite limited and they are not reliable… They tend to fail when you need them the most.

Another positive feature of autoresponders is that they enable you to keep track of your customers, and also enable you to stay in compliance with the different laws that govern email marketing.

The autoresponder I use is Aweber, and I use it because it is very reliable, very affordable, very easy to use, and offers me great customer support. You can find it HERE.

Now go get your Aweber autoresponder, and Happy Marketing!