Top-10-SEO-Tricks-150x150Search Engine Optimization is still the Holy Grail of web marketing. That becomes increasingly true as other traffic generation methods lose strength or fall by the wayside altogether. Every business that has an online presence needs SEO, but few implement it successfully.

Algorithms, (those mysterious and pesky formulas that Google and other search engines use to sort and classify content), have been changing drastically as of late, and that means that our SEO efforts need to change and adapt accordingly.

While there is no magic trick to achieving great SEO for your business, here are a few tips to help you become successful in your quest. If you implement these tactics you will stand a much better chance of increasing the number of visitors to your websites.

  1. Content is still KING. Content matters. It really, REALLY does, now more than ever. If you want to be an SEO star, you need to make sure your website has quality content, and a LOT of it! And that content must be updated regularly if you deal with topics that tend to change frequently. Nothing kills SEO faster than stale content that has not been updated in more than a month or so. ┬áKeep current with your content and keep up the quality. If you can’t write using good grammar and proper syntax you may want to consider hiring a freelance writer to write content for you. There are many of them all over the Internet who offer this service at reasonable rates.
  2. Keywords matter. Keywords are still important, but you have to realize that they are not the only game in town. There are tools such as Google Analytics that can help you identify top keywords in your business category, and turn those keywords into strong content…(There we go with content again…It is THAT important!).
  3. Looks matter too. The way in which your page is laid out impacts SEO…(Who knew??) Use bullet points and hyperlinks that include your top keywords. Judicious use of bold and italicized copy also helps provide visual interest and drive those SEO numbers.
  4. Images and videos. Photos and videos help drive interest and engagement with your web page. Create strong titles for both photos and videos using your keywords, and be sure to tag them with keywords as well.
  5. Measure your success. How can you tell that what you’re doing is working? You measure, measure, and measure again! Keep an eye on your performance. A tool like Google Analytics can really help here. A weekly look at performance allows you to gauge which efforts are driving visibility and which are just not delivering results. Once you have a clear picture of performance, you can make informed tweaks to content and keyword usage to further increase SEO. Just keep in mind that you don’t need to change things every time a new number comes in, because what you want to look for is trends. Knee-jerk reactions can cause big problems!

While there is no one-size-fits-all solution for SEO, following these tips should help you get your website to a good position in the search engines and keep it there. The key to success is to create a strong and solid website and continue to update it with content that inspires, engages, and keeps people coming back (and searching) for more!

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