Most prospective online entrepreneurs are faced with the following scenario when they decide to dive into Web Marketing, (and this happens with all kinds of marketing, to be honest): The first thing they are told to do is write a list of their “circle of influence”.
This so-called “circle of influence” list is really a list of all the people the new marketer knows. When this list is completed, the new marketer is told to go and present his/her offer to all these people at the earliest possible opportunity and repeatedly, regardless of whether these people are interested or not. I call this “Lame Marketing 101″.
This is a big part of the “training” that a vast majority of newbies in the marketing industry get, (if it can be qualified as such). When I entered the automotive sales industry, for example, the first thing I was told to do was to go and hound my friends and family relentlessly with new car pamphlets and ads about the latest sale at the dealership. Needless to say, a lot of friends and relatives still cringe when they see me coming their way today, and I can’t say I blame them.
At some point along the path I realized that this is EXACTLY the wrong way to go about marketing anything. Then I came to the Internet marketing industry, and I learned a whole new way of marketing that consists SIMPLY on finding your target audience, (the people interested in your product or service), and presenting them with your offer. Sounds very basic, but you’d be surprised at how difficult it is to get people to understand this very simple proposition sometimes.
I don’t do “Lame Marketing” now, haven’t done it in years, and will never advise anyone to do it, because it is counter-productive, time-wasting, irritating, stressful, and frankly, JUST PLAIN STUPID. Do you want to alienate a prospective customer in a hurry? Start trying to sell him or her on something that they haven’t expressed the slightest bit of interest in!
Today’s web technology enables us to find the people who are interested in what we have to offer through a variety of means, such as Pay-Per-Click and Search Engine Optimization to name a couple. This is the beauty of the Internet!
However, smart marketing can be practiced offline as well through the use of print ads published in the right publications and postcards sent to a reputable, appropriately targeted mailing list. The Internet has simplified marketing and made it more sophisticated at the same time, but it is by no means the only way to go.
So stay away from “Lame Marketing” if you want to be successful as a marketer on and off the Web. Stick with me and I’ll be happy to show you the do’s and don’ts, and share with you the knowledge that I have acquired from experience!