List Building 101 Archives

The Main Thing You Need To Know About Online Marketing

money-is-in-list-image2-150x150

This is the all-important thing that nobody told you about before you started looking for a way to make money from home using the Internet!

The most important thing you need to have is your own list of email subscribers that know you, like you, and trust you, because your income and your success as an online entrepreneur will depend on it.

Let me explain: Let’s say you like Golf, and one day you’re surfing the web looking for golf-related stuff, and you come across a great website with all kinds of information about golf…

You’re looking around and you see an information request form, (or lead capture form), on the upper right side of the page offering a free gift in exchange for your email address.

You decide you like what you see on the website and would like the free gift, so you enter your email address into the lead capture form.

What you’ve actually done is add your email address to the website owner’s list of email subscribers, and now he/she will begin sending you emails every couple of days or so, containing all kinds of information about Golf, with a golf-related sales offer or two mixed in between every now and then.

That list owner uses something called an autoresponderwhich is nothing more than an Internet-based system that captures and manages the data that prospects provide in exchange for information and the free gift I mentioned before. This data usually consists of the prospect’s email address, and sometimes their name as well.

The autoresponder allows online marketers to send email to hundreds and even thousands of these prospects at once, in a specific sequence designed by the marketer, at a frequency that the marketer chooses. It is vital, because it helps the online marketer manage his list of email subscribers properly, maintain good customer relations, and stay compliant with the laws that govern email marketing.

My autoresponder of choice is Aweber and I recommend it highly, because it is very affordable, reliable, professional, and user-friendly.

Marketing is a numbers game, so imagine if this list owner in our example has 5,000 email subscribers in his/her autoresponder, or 10,000, or 20,000… And every now and then, (say maybe once a week), he/she sends them a sales email offering a golf-related trinket that makes him/her a $5 profit… BOOM!!

If you’re interested in learning the ins and outs of list-building and in making money while you’re actually building your own list, CLICK HERE.

That is how the real and consistent money is made in online marketing, no matter what the niche or area of interest may be…

In our case, our niche is the Make Money industry, and we’re looking to build a list of Business Opportunity BUYERS, (as opposed to business opportunity seekers, who are really a waste of your time and effort), but that’s a subject for a future post…

Happy Marketing!

List Building Mistakes: Spamming Your List!

Life-Insurance-Mistakes-150x150About the worst thing that online marketers can do is drown their list subscribers with cheap offers that are irrelevant and useless to them!

I see it time and time again, because I make it a point to opt into different lists to see how the list owner is approaching the subscribers…

You can’t expect to have a list of loyal subscribers if you send them four or five sales emails per day, every single day!

Believe it or not, there is such a thing as spamming your own list, (even if every subscriber has opted in voluntarily), and it is one of the fastest paths to failure in this industry.

You have to treat your list subscribers with respect and consideration, and as I pointed out earlier, you need to provide them with all the training and support you possibly
can!

Many of them either are now, or will eventually become, members of your team, and your success depends on theirs.

Send them two items involving meaningful training and support for every email offer you make to them, and when you do send them offers, make sure the offers are relevant
to the topic of the list!

I would not send you the same offers that I send to the subscribers to my Weight Loss list, and I would not send them the offers that I send you… See what I mean?

Treat your subscribers with the consideration you would like to have shown to yourself, and chances are you will be handsomely rewarded for it!

List Building Mistakes: Failure To Split-Test and Track Results

oops3-150x150This mistake is made by most of the people who enter the online marketing industry…FAILURE TO SPLIT TEST AND TRACK RESULTS.

Split testing is basically testing the same offer using two or three different squeeze pages to see which one delivers the best results. It also involves using different copy, different layouts, and different color schemes to advertise the same offer.

The purpose of split testing is to refine and adjust your efforts in order to produce the formula that yields the highest ROI, or return on investment.

As a general rule, the average online marketer shoots for a ROI of 150% or better, (recovering the initial investment plus 50% more in profits).

Once you find that formula, you can scale by reinvesting your profits on buying more advertising, and that will allow you to drive your earnings as far as you want them to go.

You have to split-test, and you also have to TRACK every little thing you do as far as advertising goes, in order to sort the advertising methods that work well for you from the ones that don’t.

There are several software solutions for tracking, and one that has worked well for me over time is AdTrackzGold, which makes it easy to track each advertising campaign you launch down to the last click. Other effective and user-friendly tracking solutions are ClickMagick and HyperTracker.

Failure to split test and track ad campaigns are a part of the reason why 98% of the people that enter the online marketing industry end up failing…Don’t be one of them!

List-Building Mistakes: Failing To Create Your Own Brand

Investment-Mistakes-150x1501There is a very wise saying about the Biz Opp/Affiliate industry that remains as true today as it was the first time I heard it years ago…PEOPLE DON’T JOIN COMPANIES, THEY JOIN PEOPLE.

That means that in order to become successful in the Biz Opp/Affiliate Marketing industry you have to focus your efforts on becoming a trust-worthy, competent and caring team-player and team-builder, who helps others succeed…You have to BRAND YOURSELF as such.

The mistake that online marketers make in this regard is that often they are unaware of the fact that their success online lies in their ability to build a list of subscribers that know, like, and trust them.

The best way to brand yourself is by building a list that is focused primarily on providing support and training to your prospects! There is no better way to gain a person’s trust and respect than by sharing with them the information that will help them become successful.

If you do this, your prospects will come to know, like, and trust you, because they will realize that you are not just out to make a fast buck and then disappear.

Have you ever opted into someone’s list just to be bombarded relentlessly with all kinds of offers for cheap gimmicks and useless crap? I have, and quickly realized that those are the people that give the online marketing industry as a whole a bad name.

There are excellent tools out there that can help you brand yourself while promoting your biz opp or affiliate opportunity, and I will share them with you as this conversation progresses.

For now, you may want to consider setting up a blog!

A blog like this one is a perfect platform to brand yourself, to establish a presence as a serious online marketer, and to promote the opportunities and systems that you may be involved with.

For some free video training on how to set up a blog of your own, click HERE and then click on “Start Here” on the upper left side of the page…

Talk to you later!

List-Building Mistakes: Using The Generic Squeeze Page/Autoresponder Your Company Gives You

9083765513_117ab533e2-150x150Some online marketing companies offer the possibility of using their own generic autoresponder in conjunction
with their generic squeeze page…

While this may seem convenient, relying on this kind of arrangement is a bad mistake for those who want to become serious online marketers.

The main reason why this is a mistake is this: YOU NEED TO BUILD YOUR OWN LIST!

Let’s say you decide to follow my advice and design your own unique squeeze page to promote your online marketing company opportunity…You set everything up and start driving traffic to your squeeze page.

Leads start coming in, but you don’t have your own autoresponder, so the default generic company autoresponder captures them and starts following up with them…

Problem is, the leads you drove into that system become the company’s leads, and you can’t build a relationship of trust with them because you can’t control the messages that the generic autoresponder sends out to them…

For all you know, they are probably being bombarded every day with annoying high-pressure sales pitches!

The average business opportunity/affiliate offer survives only 6 months, so if the company you are promoting goes belly-up,  there go all the leads you got for them (since you were using the company’s autoresponder instead of having your own).

You NEED to have YOUR OWN squeeze page that you can connect to YOUR OWN personal autoresponder. You also need to have 100% control over your autoresponder so that you can build YOUR OWN LIST and create a positive relationship of trust with your list subscribers.

Remember I told you about my mentor that has a list of 40,000 subscribers that earns him $30,000 per month on average?

THE FINANCIAL SUCCESS OF YOUR ONLINE MARKETING EFFORTS DEPENDS ENTIRELY ON HAVING YOUR OWN LIST!

Having your own autoresponder does not require a big money investment…You can have yours with all the bells and whistles for  about $20 a month…

My autoresponder system of choice is here and I recommend it highly…

In my next email we will go into Critical List Building Mistake #3, which has to do with Branding…

List-Building Mistakes: Using Generic Squeeze Pages!

Life-Insurance-Mistakes-150x150This one’s a killer, and it can hamper your ability to build your list and your business in a bad way from the get-go…

Most online marketing systems nowadays give their affiliates a generic link or squeeze page to use in their marketing…That squeeze page may be tested and attractive, but the problem is that 99% of the other 40,000 affiliates promoting your online marketing system are using it as well.

There is a phenomenon called “banner blindness” that consists in people automatically ignoring a banner that shows up every two seconds everywhere they turn when they are surfing the Web, and the same thing happens with squeeze pages.

Your prospect will encounter the generic squeeze page for your online marketing company ten thousand times as he/she searches around the Web for a good income opportunity, and will shut it out and start ignoring it after a short while.

You need to design your own unique squeeze page featuring your own unique pitch, in order to attract your prospect’s attention and stand out above the the rest of the 40,000 other affiliates promoting your same system.

In past posts I talked about the definition of a Unique Selling Proposition, (or USP), and why it is so important for you to figure out your offer’s USP…

What is your online marketing system’s Unique Selling Proposition? Figure it out, and then tease your prospects with a hint of it on your own unique squeeze page to spark their curiosity and compel them to give you their email address!

You can CLICK HERE for an affordable and super-effective tool that will help you create your own outstanding and lead-producing squeeze pages in no time and with minimal effort.

In my next post I’ll give you Critical List-Building Mistake #2, which deals with the way in which your autoresponder works with your squeeze page…

Stay tuned!

List Building 101: Your Main List Building Tools!

list-building-350x332-150x150OK! The main tools you will need to start building your list are as follows:

* As we discussed in my last blog post, you will need a couple of landing pages, (or squeeze pages, as they are also known). If you recall, the purpose of a squeeze page is to provide just enough information to make your prospect curious, along with a free giveaway in exchange for his/her email address, (the free giveaway is usually information in the form of a video or a PDF report).

A squeeze page usually looks like THIS! The main resource I used to build that particular squeeze page is inexpensive and works beautifully… You can find it HERE!

* Your own autoresponder account. An autoresponder is an email management system that lets you send email to hundreds or even thousands of contacts in a specific sequence, at a frequency that you choose. Think of the autoresponder as your very own sales agent, that is online and working for you 24/7/365! It is vital for anyone thinking of doing business online.

The autoresponder I use is Aweber, and you can find it HERE!

* A hosting account for your squeeze pages! My hosting provider of choice is HostGator, because they have excellent customer service and are very reliable. You should go with the baby program in the beginning, and upgrade as you go if you need to.

You can find them HERE!

*  Lastly, you will need to purchase a domain name for your hosting account and your main squeeze page. I always recommend getting domain names from GoDaddy, because they provide great customer service and low prices.

For more info on how to use domain names, you can refer to this blog post that I wrote some time ago:

These are the main elements you will need in order to start building your list of subscribers…

In coming posts I will go into the way in which these tools work together in order to enable you to build your list, and I will also explain the most common mistakes that new online marketers make in regards to this vital activity, so you can avoid them!

The Anatomy of a Squeeze Page

squeeze-page-150x150What elements do you use to build an effective squeeze page? For the answer to that question, we must first establish what the purpose of a squeeze page is…

A squeeze page’s purpose is one and only one: To SQUEEZE your prospect’s email address from him/her, so you can then follow up with them using your sales autoresponder messages.

That is why your squeeze page has to be very short and to the point, containing only a hint of information about your offer, and used in such a way as to stimulate your prospect’s curiosity.

Also, it is customary to give away something for free to the prospect in exchange for his/her email address. The usual thing you will find that people give away is access to an information webinar or a free report, (that’s what I do).

One thing you definitely want to do is craft the copy of your squeeze page featuring the main points of your offer’s USP, or Unique Selling Proposition.

In simple terms, a unique selling proposition is a summary of what makes your business unique and valuable to your TARGET market.

Let’s analyze a squeeze page that I utilize often while promoting my primary program…You can find it HERE.

You are someone who is interested in starting an online business that will work for you, right?

If I target you in my promotion of the primary company that I work with, chances are I will cause you to visit my company website and opt into my list by pointing out the company’s USP to you in my squeeze page using just a few carefully selected words.

That’s how this works!

One critical mistake that a lot of new online marketers make is trying to sell their product right from their squeeze page. They cram loads and loads of copy in there and forget what the squeeze page’s fundamental purpose is: To capture your prospect’s email address so you can expose your offer to him/her in different ways over an extended period of time.

A rule of thumb in this industry is that a prospect normally has to see your marketing message seven or eight times in order to trust you and feel motivated to buy from you, and that is your autoresponder’s job.

The only way to get there is by capturing the prospect’s email address, and you can do that only by using an effective, succinct, and well-made squeeze page.

You can find my favorite resource for killer squeeze pages HERE. It is affordable and very user-friendly. It will enable you to get both your business and your list-building ability going the right way from the start!