If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form, (which is a MUST for every serious Internet marketer out there).

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can send your subscriber a newsletter, get him/her to consider your offers, and share information and valuable resources with them in order to practice attraction marketing the way the top marketers do.

All in all, you want to convert as many visitors as possible into subscribers so you can obtain the potential revenue you rightfully deserve – the easy, wise way. Remember, the money is in the list!

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Filed under: Online Marketing 101

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