tpms-lead-strategy-150x150If you’ve been around the Home-Based Business Industry for a while, you probably know by now that the only way to succeed is by getting the right type of leads for your business… What exactly is the RIGHT type of leads? What am I talking about?

In your search for leads, you will encounter a lot of sources who will want to sell you “business opportunity seekers” leads. These are the WRONG leads to get, because opportunity seekers are people who expect to make money out of nothing… They are not really serious about being in business, and they are not willing to invest the time, effort, and money that are needed to be successful.

It is true that promoting an online business opportunity is a lot less expensive than promoting a brick and mortar business, but it is a business nonetheless, and any business requires an investment of money, hard work, and discipline in order to achieve success. These opportunity seekers don’t understand that, and you definitely should not spend your time or your marketing Dollars on them!

The type of leads you need to get in order to achieve success promoting your business opportunity are “business opportunity BUYERS… These are people who have actually shown that they are willing to spend money in order to make money, and who are serious about achieving success. Those are the folks you want to spend your time marketing your biz opp to!

There are many lead sources that will sell you biz opp buyers leads… All you have to do is google the phrase “business opportunity buyer leads” to find them. There are many of them, and their prices vary. You should normally run away from the ones who try to sell you things like “100,000 leads for $100″… That is not realistic, and more than likely, those 100,000 leads are either fictitious, or have been recycled hundreds of times and lost any value. Marketing to them is a waste of your money, and could get you in trouble due to SPAM complaints and such, since they have been bombarded by marketers for quite some time now.

This is one of those instances where you truly get the value you pay for, and being cheap will come back and bite you in the long run. Invest in your business and your business will produce many happy returns!

97% of the people who come into the Home-Based Business industry refuse to understand this and end up never making any money, or what’s much worse, losing it! Don’t be one of them!

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Filed under: Online Marketing 101

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