Today I want to write about something that seems to be one of those things that people either love or hate. What I am talking about is Network Marketing, also called MLM or Multi-Level Marketing.

Right from the beginning I will say that there is no need to have extreme views about this, because it is simply a business model that you can use if you wish. I use it because I have learned how to make it work for me using a few simple techniques and a few tools that automate the process and allow me to leverage my efforts to the max. You can see them all over this website, and you’re more than welcome to learn more about them and try them.

However, before you do any of that, it is crucial that you understand HOW the business model of Network Marketing works.

I think there are basically two reasons that some people seem to be almost electrocuted simply by hearing someone mention the words “Network Marketing.” Either they have tried it themselves, (and because they didn’t have the slightest clue of how to do it right failed miserably), or they belong to the group of people who can’t get the idea that MLM  equals pyramid scheme out of their heads.

This second misconception is easy to debunk. Pyramid schemes are illegal almost everywhere. Do you really think that massive multinational companies like Amway or Herbalife could operate year after year on an entirely illegal basis? OF COURSE NOT!

Secondly, this view on Network Marketing shows that the person thinking this way is just plain ignorant. He or she hasn’t done an ounce of homework on the various business models that are available to each of us today, and they are ignorant of the industry itself.

This means they aren’t serious. It means they “would like” to make more money, but have no intention of making it happen. They continually “look” for home businesses, which is enough to satisfy their minds that they “did everything they could”, but everything they find out there is flawed and are “scams”. They are looking to buy “hope”, not a business.

There is a Chinese saying that goes something like this:”If you spend too much time thinking about your next step, you will be standing on one leg for the rest of your life”. Yes, there ARE scams out there, but MLM is definitely not a dirty word and it is not a synonym for scam. Get over it!

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Filed under: Online Marketing 101

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