The New Economy and the Home-Based Business Industry

New-Economy-300x257We are almost halfway through 2013, and a new and different economic reality is settling upon us. The era when you could graduate from school with a guarantee of finding long-term, meaningful employment seems to be coming to an end rather painfully.

In its place, we are being enveloped by an economy that is based on more Darwinian terms, where extreme turn-over and near-impossible hiring standards are the order of the day. More and more companies are refusing to hire people who have been unemployed for more than six months, or people whose credit histories have been negatively impacted by the recent economic downturn, and those people number in the millions. Consequently, basing your economic future on the prospect of getting a J-O-B seems to be no longer advisable or even feasible.

This new economic environment may seem negative and depressing, but it really isn’t, because it is setting up more and more possibilities for those of us who have chosen to be self-employed. The combination of the recent shifts in the economic landscape and the new possibilities offered by technology makes the home-based business industry a new niche, from which millions will gather the strength and resources that will enable them to get back on their feet.

This is the right moment in time to start the process of ditching your J-O-B and firing your boss, before they are compelled by the new economic reality to do the same thing to you. This is a perfect time to start scouting for the right business opportunity and for the marketing resources that will allow you to break the chains of economic mediocrity once and for all.

This website is replete with such opportunities and resources. I use them to make a living from home, and they have empowered me to be in full control of my time and my destiny. You can do the exact same thing if you are willing to invest some effort consistently, and to absorb new information and learn a new way of doing things.

You owe it to yourself and your loved ones to take control of your economic future, and I will be glad to help you every step of the way if and when you decide to commit to improving your situation and invest time and effort on a consistent manner. All you have to do is review this website and contact me with any questions you may have…Then we will start the process that will take you to the next level!

Marketing Is a Numbers Game!

You’ve probably heard this before, and it could not be more true. Success in marketing does indeed depend on the number of prospects you can reach with your marketing message.

The commonly referred-to rule of thumb in the marketing industry says that for every 100 prospects that see your marketing message, only 2 will buy your product or join your program. This is especially true in the realm of online marketing.

This is why your main task as a home-business operator using the Internet as your main platform has to be marketing intelligently online. The advantage of online marketing is that it can be achieved virtually without the advertising expenses that a regular brick-and-mortar business is confronted with.

Many people get excited about this industry and decide to jump into it, but become very disillusioned and dejected when their first marketing effort doesn’t render gigantic results, and that is just the tendency we all have to underestimate the difficulty of life.

Success never comes without effort and perseverance, and this industry is based on those two concepts to a very, VERY large extent. You have to make every effort to learn the right ways to go about marketing your product or program online, and once you’ve learned them, you need to put that knowledge into practice and persevere until you achieve success.

One of my favorite quotes about success comes from Sir Winston Churchill, who said: “Success is nothing but the ability to go from one failure to the next without losing enthusiasm”. He didn’t know it then, but he was describing exactly what it is like to operate within the online marketing industry!

This is a mindset that you must adopt and master as a home-business operator. If you do, it will allow you to succeed and achieve your goals not only in this industry, but in life!

Tread Lightly When Using PLR Articles!


Ever since blogging became the preferred method to generate website traffic, PLR (Private Label Rights) articles have become very popular among Internet marketers, but I think they do more harm than good, and I’ll tell you why.

A PLR article starts life as a piece written by someone looking to sell it along with a license known as “private label rights”. This license actually gives the buyer the right to do things like give the article away, re-sell it, use it as content for blogs or Ebooks, and even to rebrand it and claim authorship of it.

The basic idea involved is for bloggers to get a bunch of these articles, upload them to their blog, and watch the traffic skyrocket as Google indexes their content and links/backlinks are created. Pretty nifty, right?

BUT, here’s the problem: Most of the PLR articles that are available for purchase all over the web have been sold and resold thousands of times, and this has resulted in hundreds, (if not thousands), of blogs and websites featuring the same exact content.

Google HATES this!

As we all know, Google is the big kid on the block when it comes to indexing the Internet, and it is the most used search engine in the world. Google has been altering its indexing algorithm lately, and going through phases they have assigned cute little names to, like Panda and Penguin.

The result of these alterations to Google’s algorithm is that now the only sites that will get indexed in such a way as to achieve high page rankings are the sites that feature original content. When the last algorithm alteration took place earlier this year we saw thousands of websites crash and burn because of this new circumstance!

Now, I’ve got to point out that PLR articles can still be used, but they have become impractical. This is because you have to re-write them and change them drastically before posting them to your blog, so you won’t run the risk of Google recognizing them as old content and dinging you for it with a low ranking.

In view of that situation, I’ve reached a personal conclusion: If I am going to have to spend time re-writing badly written (and sometimes expensive) PLR articles that come with poor syntax and bad grammar, I might as well spend that time writing my own content properly.

This way I won’t have to spend a dime, and Google will like me and my website much better for it!

The Problem With Postcard Marketing

If you’ve been following this blog at all, you’re probably tired of hearing me say that the most important thing you can ever do for your business is list building!

That is why you have to be willing to consider every conceivable method of lead-generation out there. However, at the same time, you have to be judicious and realistic when it comes to the costs you are willing to bear.


What does that have to do with postcard marketing, you ask?

I want to share a story with you: Once upon a time, (and not that long ago), I used to be one of those happy souls who thought that a single mailing of postcards to a good mailing list would bring me sales every time, and needless to say, I was wrong.

I was wrong, because I have realized that postcard marketing is, for the most part, really just one more way to generate leads (so you can build your list). A VERY expensive way to generate leads. Yes, you can make the occasional sale using postcards, but the overhead is just way too high.

Let me give you an example of what happened to me, in order to illustrate my point:  I would purchase an opportunity buyer list with 1,000 names from a reputable broker for about $100. Then I would purchase 1,000 first class postage stamps for postcards, (postcards need 0.32 cents each, so my total for that would be $320), and the design and printing of my cards would set me back by about $75. So my total cost for reaching 1,000 targeted prospects with non-junk mail postcards would be $495.

My reputable mailing list would yield a typical 2.5% response, which amounts to 25 people going to my website to look at my offer. Invariably, out of those 25 I would get maybe one or two sales, (if I got very lucky), and to be honest with you, most of the time all I got was 25 subscribers to my autoresponder list.

Therefore, my cost for each one of these leads came out to be $19.80. That is criminal, and I stopped doing it a long time ago!

There are very effective lead-generation methods out there that will allow me to generate up to 4,000 targeted leads per month virtually for FREE. In view of that, I am sure you can understand how crazy and insane it is to spend almost $20 for each lead you generate!

Postcard marketing works great for those who have sizable marketing budgets that allow for significant volume, and for those who are willing to pay for the bulk rate instead of first class. However, they still have to deal with the tendency people have to throw bulk mail away, (better known as junk mail), without even looking at it.

So my recommendation to you is to stay away from postcard marketing in the beginning, and to start attempting it little by little as your marketing skills and your budget increase in size. For effective and very inexpensive  methods of lead generation, stay tuned to this blog.

In closing, as always, I have to stress that the MOST IMPORTANT thing you can do, (which you need to start doing RIGHT NOW), is building a list of subscribers and followers who trust you. Do that and the money will follow!

(And please, PLEASE, don’t use any methods that will cause you to pay $20 for a single lead!!!)

You Are What You Say You Are


You are what you say you are, and your idea of what you are is determined by the bounds of your intent and determination to truly become that which you want to be.

Do you want to become an entrepreneur enough to say to others that that’s what you are? Or are you just another tire-kicker with big daydreams and no true gumption to go for what you really want?

I’d say that a very high percentage of the people who stumble unto the home-based industry are tire-kickers. I say that because a vast majority of those who consider the idea of becoming home-based entrepreneurs don’t realize that becoming self-employed is a hard endeavor that requires time, preparation, study, effort, and at least a little bit of money to get started.

Many come into this believing that they can start raking in the dough from one day to the next, just by joining a promising web business venture or network marketing company, putting up a nice website, and telling all their friends and family about it. NOTHING could be further from the truth, and sadly, a lot of people find this out the hard way.

They allow their discouragement to get the best of them, and end up giving up their dream, just so they can go back to a dead end J-O-B that continually threatens to cease to exist. HAS THIS HAPPENED TO YOU? If it has don’t feel bad, because it has certainly happened to me, and more than once.

We are what we say we are! I have learned enough about being self-employed in the home-business industry to know that the last thing I would ever want to go around saying to people is that I am stuck in a low-paying, dead end J-O-B that sucks the joy and motivation out of my daily existence.

How would you like to be able to say to people that you are someone who successfully supports him/herself running a successful business from home? The knowledge and the tools needed to achieve such a station in this life do exist. They are VERY REAL and they are at your disposal, but you have to want to improve your life and that of your loved ones enough to invest the time and effort needed to unlock these tools and put them to work for you. It’s all in the choice you make about what your life is going to be like.

So, what’s your choice? Are you truly willing to become who you say you want to be?

The Advantage of Economic Upheaval

home-based business in AmericaSo, we’re in the middle of this hotly contested general election, and the candidates are using the fragile state of our economy to beat each other upside the head.

The latest economic numbers were released this past Friday, and while we’re not doing horrible, we’re not doing as well as we should be doing on the jobs front.

It was reported that part of the reason why there was a slight decrease in the rate of unemployment is that some people have actually given up in the search for a job, and stopped looking altogether. A sad state of affairs indeed!

However, this situation proves why this is precisely the right moment to consider starting a home-based business! The fourth quarter of the year is traditionally a very, very good time for the home-based business industry, maybe the best out of the entire year.

If you are one of those folks who have been downsized out of a J-O-B, or a victim of outsourcing, or your employer went out of business, this is the perfect opportunity for you to do a reset, and start focusing your efforts into taking advantage of this moment to start building something for yourself and your loved ones. Sometimes it takes a kick in the pants to make us realize that there’s a better path!

To me there is nothing more depressing than having someone else controlling my time and my income, and being stuck in a routine that enriches others but leaves me depleted of enthusiasm and motivation. That is exactly what a J-O-B is, and if this economic upheaval has forced you out of that sad situation, you ought to be glad!

I can show you the options, programs, techniques, and knowledge that can take you from being disgruntled and unemployed to being happy and secure in the knowledge that your efforts are going into building a better situation for your family, and not your old boss’s family.

Stick with me in this blog, so I can share the knowledge of the home-based business industry I’ve been accumulating since 1993. It’s been almost 20 years, and throughout that time I have learned that I can rely entirely on myself and my efforts for economic independence, and you can learn how to do that too!

Autoresponders are VITAL to Internet Marketing!


Internet Marketing and autoresponders go hand-in-hand. In today’s online business world, you simply cannot succeed at Internet marketing without the use of autoresponders!

Autoresponders are used to achieve many marketing tasks that are essential to a successful online business, which can be very time consuming. Whether you do affiliate marketing or market your own products, an autoresponder is a big part of your marketing arsenal.

Autoresponders are used to keep in contact with your past customers, and to develop a relationship with potential customers. An autoresponder can be used to deliver sales messages to your opt-in customer list. It can be used to deliver email courses, to send reminders, and even to help you build an opt-in list if you don’t already have one.

There are many creative ways you can use your autoresponder to make more sales and to build customer relations. Any successful marketer will tell you that there are two tools that are vital to any type of online marketing – an opt-in list and an autoresponder. In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight to the death to keep the list and the autoresponder!

The Proper Use Of Domain Names

I buy a lot of domain names! Some I choose to keep and others I let expire, but I do buy a lot of them. If you’re serious about Internet marketing you have to.

Whether you’re an affiliate marketer, you make your own lead-producing web pages, or you work with marketing systems that provide you with their own product or webinar sites, having your own domain name gives you credibility and an air of legitimacy that you just can’t get from an affiliate URL link.

There is a big difference between marketing a short, clear, easily readable domain name that contains two or three words, and marketing a kilometric, unpronounceable hieroglyphic that happens to have a fortuitous “.com” at the end.

If you’ve been involved in the internet business industry for any amount of time, you have no doubt received countless emails from well-intentioned folks who are marketing all kinds of programs, services and products, (I know I have, and still do on a daily basis). Nothing makes me cringe harder than when I read a well-written, enticing promotional email from someone telling me to click on one of these kilometric, indecipherable URL’s. It’s very off-putting and unprofessional!

I should say that most people that come into this industry don’t set out to be unprofessional, (of course), but they do allow their enthusiasm to get the best of them before they have had a chance to learn anything, and this is the kind of stuff that happens. I’ve been there…Hence this article! };-)

The right thing to do when you are promoting an affiliate link is to come up with a domain name that reflects the benefits provided by the product or service that you are marketing.

For example, say you are marketing an automated business system that does most of the hard work of attracting leads and selling itself to them, but the URL your company gives you looks like this:

The last thing you want to do is go out and start marketing that monstrosity!

What you actually want to do is get a domain name that you can forward to that web page in order to conceal the ugly and generic URL you’ve been given. You can come up with something like, which looks much better and makes more sense to the brain as it tries to decipher the images it receives.

And something else you should do is include one or some of the keywords pertinent to your offer in that domain name, so that when it gets indexed by the search engines you’ll have a better chance at achieving a decent position in their result pages.

Buying domain names and using them to your benefit is actually a really easy process, which I will cover in a separate article. For right now just know that, for the sake of your credibility as an Internet marketer, the indecipherable affiliate URL your company gives you should never really see the light of day!

Rest In Peace, Steve Jobs!

Here is one of Steve’s quotes that I really love:

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life.

It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking.

Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

… “If today were the last day of my life, would I want to do what I am about to do today?”

– Steve Jobs, 1955-2011


Do you invest your time wisely, or do you waste it foolishly?

Time is the most precious commodity we have. It is the greatest equalizer. If you don’t admit this and start treating time with the respect it deserves, you will lose, and you will only have yourself to blame. Whether you’re rich or poor, healthy or sick, male or female, tall or short, ugly or good-looking, you only have 24 hours per day either way, and the fact is that you should always try to use them wisely.

We usually waste our time and energy mostly worrying and thinking about abstract things like how nice it would be to make more money or live a better life. And when we do this, we usually forget about the most important thing – employing the time that life has given us wisely. A wise man will always tell you: “You can always make more money, but you can never buy more time”.

How many times are you truly aware of the ways you spend your time? How do you choose to invest your time? The word “investment” is accurately used here, because the way we choose to spend our time is a true investment in ourselves and in our own lives. The sad reality is that you will never find the true value of time if you base it on the way most people around you act and talk.

People usually spend hours and hours in front of the TV, or they waste a lot of time surfing the Web with no productive purpose whatsoever. Some of us even try to steal more time at the expense of much needed hours of sleep. Sometimes people decide to go to sleep later and wake up earlier in the morning, so they’ll have “more time” to do things. Then they try to fix the situation by smoking a bunch of cigarettes and drinking a pint of coffee so they can stay awake. I don’t know about you, but to me that definitely doesn’t seem the right way to go about managing one’s time effectively.

There is a proper time for everything. The truth of the matter is that you will never start experiencing success or prosperity until you have disciplined and organized yourself enough to follow a daily regime that allows for enough time to get quality rest, and enough time to do quality work. Without that ability to exercise self-discipline and enact some self-organization, success and prosperity will keep eluding you regardless of whatever else you do.

Everyone is always saying things like: “I’m just counting the hours to go home” or “I wish it were Friday” on a Monday, and so on. These are just signs that those people are chronic time-wasters. Are you one of them? If you are, shake it off and snap out of it!

Organize your time efficiently, and make the conscious choice to engage primarily in activities that bring some immediate or long-term benefit to your business and your life. If the choice in front of you is to watch the latest Adam Sandler movie or spend a couple of hours optimizing your marketing blog, which one do you think you should take?

Whenever you catch yourself wasting time aimlessly, think about the Roman saying: ”Carpe Diem” – Seize the Day! It has great meaning for our everyday life! Or better said, (in a way that better fits our modern day lifestyles), “Organize your day”! Make it a point to analyze the way in which you choose to either invest or waste your time. And never forget that you can’t possibly know what tomorrow is going to put in front of you, so “Carpe Diem!”

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