Most of the time, a majority of those who visit a new website have no intention of purchasing anything. These people are normally surfing the Internet for information, and happen to stumble across your website.

There are a few impulse buyers out there who will buy from your site on the first visit, but this is far from being the norm. Although most visitors will leave without buying anything, you’ll find yourself wondering why your visitor counter keeps increasing and your sales aren’t improving.

In most cases it takes several exposures to new products or services before someone will decide to buy or join. In order to capitalize on visitors who happen to visit your site without making a purchase or joining your team, you’ll need a way to follow up with them several times. An email list is one way to do it, as it will allow you to show your product to the same market as many times as you like.

To successfully manage an email list, you’ll need something known as an autoresponder. An autoresponder is a great asset to your website, because it can handle virtually any email you receive. You can think of an autoresponder as a salesperson who never get sick and is always there to answer emails, 24 hours a day and 7 days a week. It will also follow up with your clients when you instruct it to do so, continuing to add information to your list as well.

Autoresponders are very helpful tools that capture and manage email addresses and names that they collect from your website traffic. Once you have signed into your autoresponder account, you can use a sign-up form and capture both the name and email address for any of your website visitors. Once you have that information, you can add it to your customer list so that you can get back to the customer repeatedly with information about your services and products.

There are many other uses for autoresponders. Along with sending out personalized emails to your clients, you can also send them free examples of your products, snippets of useful information, or special offers. You can add virtually anything you want to an autoresponder, and send it out when you wish. You can also send out a broadcast message to everyone on your customer list at the same time, which will get your information out there and save you a lot of time.

To get started in the right direction, all you need to do is find yourself an autoresponder. You should always avoid free autoresponders, because systems that you pay for will always give you a lot more in return.

The autoresponder that I use on a regular basis in my business is Aweber. It is the most complete and easier one to set-up and use, and also the most affordable. I have used it consistently and never had any problems, so I recommend it without hesitation.

Remember, if you are serious about achieving success with an Internet business, autoresponders are a MUST HAVE and an essential tool that you will use every day!

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Filed under: Online Marketing 101

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