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This is the all-important thing that nobody told you about before you started looking for a way to make money from home using the Internet!

The most important thing you need to have is your own list of email subscribers that know you, like you, and trust you, because your income and your success as an online entrepreneur will depend on it.

Let me explain: Let’s say you like Golf, and one day you’re surfing the web looking for golf-related stuff, and you come across a great website with all kinds of information about golf…

You’re looking around and you see an information request form, (or lead capture form), on the upper right side of the page offering a free gift in exchange for your email address.

You decide you like what you see on the website and would like the free gift, so you enter your email address into the lead capture form.

What you’ve actually done is add your email address to the website owner’s list of email subscribers, and now he/she will begin sending you emails every couple of days or so, containing all kinds of information about Golf, with a golf-related sales offer or two mixed in between every now and then.

That list owner uses something called an autoresponderwhich is nothing more than an Internet-based system that captures and manages the data that prospects provide in exchange for information and the free gift I mentioned before. This data usually consists of the prospect’s email address, and sometimes their name as well.

The autoresponder allows online marketers to send email to hundreds and even thousands of these prospects at once, in a specific sequence designed by the marketer, at a frequency that the marketer chooses. It is vital, because it helps the online marketer manage his list of email subscribers properly, maintain good customer relations, and stay compliant with the laws that govern email marketing.

My autoresponder of choice is Aweber and I recommend it highly, because it is very affordable, reliable, professional, and user-friendly.

Marketing is a numbers game, so imagine if this list owner in our example has 5,000 email subscribers in his/her autoresponder, or 10,000, or 20,000… And every now and then, (say maybe once a week), he/she sends them a sales email offering a golf-related trinket that makes him/her a $5 profit… BOOM!!

If you’re interested in learning the ins and outs of list-building and in making money while you’re actually building your own list, CLICK HERE.

That is how the real and consistent money is made in online marketing, no matter what the niche or area of interest may be…

In our case, our niche is the Make Money industry, and we’re looking to build a list of Business Opportunity BUYERS, (as opposed to business opportunity seekers, who are really a waste of your time and effort), but that’s a subject for a future post…

Happy Marketing!

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Filed under: List Building 101

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