Marketing is an essential tool in the growth and development of any business, particularly when working with online affiliate programs or with network marketing systems.

Since the advent of the Internet to the masses, people of the entrepreneurial mindset started to flock to this new medium of information without knowing its fundamental principles, how it works, the techniques that are needed to survive in it, etc. These well-meaning folks literally bombarded the Internet thinking that life would be a lot easier if they invested in starting online businesses, but unfortunately they were the epitome of the blind leading the blind.

Indeed, it is a well-known fact that it is entirely possible make money online, and a great deal of folks do, but only those who know their way around and employ the best marketing strategies available. These strategies and resources are usually found only by a few, and only after a great deal of investigation and trial-and-error.

What people don’t know is that online marketing does not have to be stressful or even complicated. There are a couple of principles and a few simple techniques that must be adhered to to make this the case, though.

Take for example the use of your prospect list, particularly if it is an opt-in list. Many newbies think that building an opt-in list is just a waste of time and money, and quite often the idea never even crosses their minds. What they do not know is that, according to the “Golden Rule of Internet Marketing,” the money IS in the list.

Why? Because with an opt-in list you get to keep your readers on the hook by providing them with information, promotion, and other campaigns in order to entice them to buy again and again from you.

Basically, opt-in lists are lists of email addresses that prospects and customers provide consensually. This means that after the prospect visits a particular web site, there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of. Most targeted prospects do provide their contact information and the corresponding consent to contact them.

And because providing their information is entirely optional, the prospects are not aggressively pushed into providing their email addresses to the website. Plus, the website owners will not be accused of spamming, because emails that will be sent always have the consent of the prospect.

Creating an opt-in list can be very beneficial to your business. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the prospect. The other step is to sustain the interest of the buyer.

Hence, in order to sustain the interest of your buying public, it is best to create an opt-in list so that you can always give your buyers the chance to remember your products, your business, and your services that they have been satisfied with.

Here is a list of reasons why building your own opt-in list is beneficial:

1. Opt-in lists are the business’ most valuable asset

If you were to ask the owners of any online business about their most valuable asset, they will tell you that it is their opt in list. This is because opt-in lists are customers’ lists that can provide higher probability sales in a more consistent and stable condition. Because with opt-in lists, all you have to do is to follow up orders or sales through promotions and ad campaigns.

2. It is always available

The best thing about an opt-in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old. This means that you can potentially have a fresh, new transaction with them every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in-list = no sales.

3. A bigger opt-in list means bigger profits

The more prospect and customer names and email addresses you have on your list, the more chances you have of increasing your online sales. Every name and every email address can be worth a hundred dollars that can be accumulated with each transaction

Boiled down, an opt-in list is not just an ordinary mailing list. It is the very core of an online business’ existence and survival!

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Filed under: Online Marketing 101

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