online-marketing-150x150So, you decide you want to start making money using the Internet. Then you start looking for an online business opportunity that appeals to you and seems easily workable. You find one such opportunity you like and decide to join…So far, so good…

Many Internet business systems nowadays will give you what is called a replicated website, along with some kind of lead generation mechanism so you can get started. However, in order to really be successful you need to have control of the entire process, and most of the time these business systems won’t give you full control.

When this happens you can stay with the system, but you have to develop sales pages and email marketing messages of your own. And you will also have to develop a mechanism that will allow you to attract your own prospects and follow up with them consistently until they either join your program or buy your product, or ask to opt out and stop receiving communication from you. This mechanism is commonly known as a marketing funnel.

This may sound overwhelming at first, and may give you the impression that you won’t be able to do any of it unless you are some kind of web programming wizard, but nothing could be further from the truth. You can do all of this if you know how to do basic things like surfing the Web, cutting and pasting, and checking your email. All you need is the right tools, and we’ll discuss what those are next.

First, you need a lead generation or “squeeze” page that can be integrated with an autoresponder that you control. A squeeze page is called that because it is designed to squeeze your prospect’s email address from him, so that it can go into your autoresponder and you can start sending him marketing messages after he opts in. A squeeze page normally looks like this. A few Internet business systems out there will provide you with already-made squeeze pages that can be integrated with your own autoresponder, but most won’t.

If the business system of your choice doesn’t provide you with a squeeze page that can be integrated with your own autoresponder, you can create one with a wonderful tool called OptimizePress. Once you have created your squeeze page, you need to integrate it with your autoresponder. No need to worry, because OptimizePress makes all of this very easy to do! It can be done in about ten minutes with only a few clicks of the mouse.

Once you have all of this ready, when a prospect drops his email address into your squeeze page your autoresponder will take over and start sending him your sales messages in the sequence and frequency you choose.

Some business systems provide these messages and some don’t, and if yours doesn’t, I can show you where to get some powerful sales messages that will do the awkward sales work for you. In these messages you must point your prospect to the sales/order page that your business system provides, so that if he decides to buy or join he’ll be able to do it right away and without complications.

And that is pretty much it! This certainly isn’t rocket science, but there are details that can be easily overlooked or not executed the right way that can derail the whole process for you, so you have to be careful and do things right. I have linked this page to others that explain OptimizePress and autoresponders in detail, so just click on the links for more info…Happy Marketing!

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Filed under: Online Marketing 101

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