Do you know what the most frequently investigated word is on internet search engines?  Knowing what this word is and using it to it’s fullest extent can literally EXPLODE your sales if you run an online business.  Let me explain.

The all important word is FREE!!!

The word that is used in searches on the internet more than any other is FREE.  Everyone loves something for nothing.  No one wants to pay for something if they can get it for free.

Think about all the times you have searched for something on the internet.  Whether it was information, a service, a product,…in fact anything.  Did you just type in the description, a keyword or phrase, or did you put the word ‘free’ before it?  If you omitted the word ‘free’, the search engine generated the results, and I guarantee it gave you a list of ‘related searches’ containing the keywords you used with ‘free’ in front of them.

Giving something for free offers many benefits for every online business. As an online business, if you offer a product, service or some information for free, you can achieve have great returns.

First of all it boosts your search engine rankings.  As the word is typed into a search more than any other, having it optimized on your website will have amazing dividends.

Once a customer has found you in their search results, further use of the word free will draw them in even more.  Giving them something for nothing if they visit your site is a big attraction.  In fact, it is such a huge attraction that I can’t emphasize how important it is.

When someone visits your site to claim their freebie, several things can happen.

In order to get their free product, you should arrange your site so that they have to give you their name and email address.  This is the #1 reason for offering it to them in the first place. Remember, you ALWAYS want to be building your list.

It is highly unlikely that someone will buy something on their first visit to a website.  And unless there is an excellent reason for them to return, they may never visit again. By having their email address, you can contact them and remind them to revisit your site.  You can offer them ‘special offers’ and affiliate sales through your correspondence emails.

It is a well known fact that there needs to be an average of seven contacts (sales pitches, remind revisits, offers, etc…) with a customer before they will actually buy something.  The reasons for this are quite lengthy and are a whole other article, so let’s stick to the matter at hand.

By being able to have that all- important contact with your customers, your chances of them making a purchase have increased significantly. They learn to ‘trust you’, you become familiar to them and that is what often clinches the deal.  You gain these things from your customers and then they buy.

So, that’s how you make money from giving away something for free.

The item that you offer, whether it is a subscription to an ezine, an e-book, report or software, MUST be of good quality. If the customer receives their freebie and the quality is poor, they will not come back to your website and buy anything.

Even if you are the best website in your niche, offering the best deals, they will never find out, because they just won’t come back. On the other hand, if they are impressed by their free gift, they are more than likely to visit you website again and again.  High quality, useful products are essential if you want the ‘freebie offer’ to work for you.

Classified ads are a fantastic way to drive traffic to your website.  The headline and description should be centered around the infamous “what’s in it for me”.  That is called offering a freebie. This will entice them to click the link and visit your website.

And the best part is that you can post classifieds for free!  Just type ‘free classifieds’ into the search box and choose from the thousands of results that the search engines produce.  Submit your ads often and the traffic will keep coming.

Use the word ‘free’ anywhere your ads appear.  If you publish articles, reports or e-books, put your offer in your resource box.  If you use pay-per-click, use the offer as your ad copy.  If you are advertising in e-zines, again use the free offer in your resource box.

When deciding on what it is that you will give way, there is one piece of advice that is vital: Make the free item appropriate to your audience.  And whatever niche you operate in, stick with the theme. If you offer an e-book on ‘how to knit fancy tea cozies’ and your business sells musical instruments, you will be heading for a problem.

The customer will visit your website to get their e-book.  They will download it and probably be very pleased if it contains high quality information on ‘how to knit fancy tea cozies’.  If you contact them afterwards via e-mail with a ‘special offer on violin strings’,  chances are they will not visit your website again. No matter how many emails you send them, their interest was tea cozies, not musical instruments.  Why should they visit your site again?  The fact is they won’t.

In conclusion, the more you offer freebies, the more money you will make. It is one of the best traffic drivers and is a straight forward concept.

Now that you have this little golden nugget of valuable information, get to work.  Plan what you could offer, to whom, when and where. Decide on a product that you can legally give away.  Make it something that is useful to your own niche market. Advertise it everywhere you can and your opt-in-list will grow very quickly.  After all, ‘the money is in the list’, but again, that’s another article for another time… };-)

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