Welcome to my Home on the Web!

buying-a-green-home-welcome-matThis is a sticky post to thank you for visiting my website! (My blog is immediately below). This website is an ever-growing repository of information that will help you learn how to make money online.

In the different sections you will find tools, resources, and techniques that myself and many other Internet marketers use or have used successfully to make money online. You can find out more about who I am in the “Meet Rafael” section.

The Internet Marketing industry is very fluid and is constantly evolving, and I update this website accordingly in order to offer the latest information as it becomes available to me. A marketing strategy that works great today may not work at all six months from now, and if you keep up with this site you’ll be able to stay on top of changes that may affect your business and your income.

Learning how to make money online is not difficult, but requires focus, patience, and most of all, perseverance! Please don’t hesitate to contact me with any questions you may have, and let’s make some money!

Rafael  };-)



The Main Thing You Need To Know About Online Marketing


This is the all-important thing that nobody told you about before you started looking for a way to make money from home using the Internet!

The most important thing you need to have is your own list of email subscribers that know you, like you, and trust you, because your income and your success as an online entrepreneur will depend on it.

Let me explain: Let’s say you like Golf, and one day you’re surfing the web looking for golf-related stuff, and you come across a great website with all kinds of information about golf…

You’re looking around and you see an information request form, (or lead capture form), on the upper right side of the page offering a free gift in exchange for your email address.

You decide you like what you see on the website and would like the free gift, so you enter your email address into the lead capture form.

What you’ve actually done is add your email address to the website owner’s list of email subscribers, and now he/she will begin sending you emails every couple of days or so, containing all kinds of information about Golf, with a golf-related sales offer or two mixed in between every now and then.

That list owner uses something called an autoresponderwhich is nothing more than an Internet-based system that captures and manages the data that prospects provide in exchange for information and the free gift I mentioned before. This data usually consists of the prospect’s email address, and sometimes their name as well.

The autoresponder allows online marketers to send email to hundreds and even thousands of these prospects at once, in a specific sequence designed by the marketer, at a frequency that the marketer chooses. It is vital, because it helps the online marketer manage his list of email subscribers properly, maintain good customer relations, and stay compliant with the laws that govern email marketing.

My autoresponder of choice is Aweber and I recommend it highly, because it is very affordable, reliable, professional, and user-friendly.

Marketing is a numbers game, so imagine if this list owner in our example has 5,000 email subscribers in his/her autoresponder, or 10,000, or 20,000… And every now and then, (say maybe once a week), he/she sends them a sales email offering a golf-related trinket that makes him/her a $5 profit… BOOM!!

If you’re interested in learning the ins and outs of list-building and in making money while you’re actually building your own list, CLICK HERE.

That is how the real and consistent money is made in online marketing, no matter what the niche or area of interest may be…

In our case, our niche is the Make Money industry, and we’re looking to build a list of Business Opportunity BUYERS, (as opposed to business opportunity seekers, who are really a waste of your time and effort), but that’s a subject for a future post…

Happy Marketing!

What Exactly is an Autoresponder?


There is just no way to become successful in List Building and Online Marketing without using a reliable autoresponder!

What exactly is an autoresponder?

An autoresponder is an email management system that captures leads for you, and allows you to send email to hundreds or even thousands of those leads in a specific sequence, at a frequency that you choose.

My email subscriber lists and the emails that get sent to those subscribers are all managed and sent by an autoresponder.

Think of your autoresponder as your very own sales agent that is online and working for you 24/7/365! Anyone trying to do business online must have one in order to be successful.

And you need to have YOUR OWN AUTORESPONDER THAT YOU PAY FOR, AND THAT YOU HAVE TOTAL CONTROL OVER! This is a must… There are free autoresponders out there, but their capabilities are quite limited and they are not reliable… They tend to fail when you need them the most.

Another positive feature of autoresponders is that they enable you to keep track of your customers, and also enable you to stay in compliance with the different laws that govern email marketing.

The autoresponder I use is Aweber, and I use it because it is very reliable, very affordable, very easy to use, and offers me great customer support. You can find it HERE.

Now go get your Aweber autoresponder, and Happy Marketing!


Should You Go With MLM or Big Ticket?

whats-the-difference-150x150This is one of the eternal questions in the home-based business opportunity industry… Which is the best way to go between these two choices?

Both fields have their advantages and disadvantages, but I actually believe that Big Ticket is the way to go, and I’ll tell you why…

Anyone who has had any sort of success with online marketing will tell you that in the end, marketing big ticket opportunities is more profitable and requires just about the same skill that you would need in order to market a small time MLM program that produces next to nothing by way of profit.

This is not to say that MLM sucks or that there’s just no chance of making money in it! In fact, there are quite a few excellent MLM programs out there with compensation plans that feature great potential for wealth generation.

BUT here’s the issue… We’ve talked before about online marketing being a numbers game, right? The problem with MLM is that it really doesn’t lend itself quite easily to our numbers game concept, in the sense that you would need to expose your MLM business to many, many more prospects than you would if you had a big ticket business in order to start achieving success.

The amounts of money involved in MLM are generally quite low, and the profit margins are even lower… It would be much easier for you to replace your current income much faster in a big ticket business than it would be in an MLM business because of this.

As I stated before, a skilled marketer can promote a big ticket business and an MLM business successfully using the same tools and the same knowledge, but his/her advertising dollar would go a hell of a lot longer with big ticket nine times out of ten.

Remember the rule of thumb for marketing? One or two out of every hundred prospects you expose your business to will end up buying if you’re going about marketing the right way, regardless of the opportunity or item you’re selling…

Bearing that in mind, what do you think would be more profitable… Promoting an MLM where you make $20 per sale, or promoting a big ticket business where you make $500 or $1000 per sale?

All else being equal, you will generally sell to one out of every hundred qualified prospects you present your business to, so which one would you prefer?

The money you would spend to find and reach those 100 qualified prospects is the same no matter what, but with big ticket you would recoup your marketing expense with just one sale and everything after that one sale would be pure profit, whereas with MLM you would have to make dozens of sales just to break even… See what I’m saying?

Don’t allow yourself to be seduced by the apparent accessibility and ease involved in marketing MLM programs where your earnings will be low and come after great effort, time and money… In this industry that is a recipe for going bankrupt slowly but surely.

Hate to sound harsh, but if you really want to achieve success in the home-based business opportunity industry you really have to go big or just go home… Small investments of time and money will take you nowhere fast!

Adjust your thinking and aim high, and your reward will be worthy of your time and effort!

You Will Find Success ONLY If You Play The Numbers Game!

blue abstract numbersIt’s a new year!

Time to asses where we are in relation to our desire to quit the rat race and start enjoying life!

This topic is something I have talked about before frequently in this space, but it bears repeating because I keep coming across newbies who don’t understand it, and who have completely unrealistic expectations as they begin their journey in the home-based business industry.

Most newbies sign up for a business opportunity program thinking that success will come along automatically, without them having to invest anything. They either refuse to make any investment of money, (another pitfall that I have also discussed before), or they become content with buying small amounts of clicks or leads once or twice… And then they become indignant and furious when financial success doesn’t materialize before them overnight.

Online marketing is a numbers game! The rule of thumb generally goes like this: For every 100 QUALIFIED prospects that you bring to your business presentation webinar, only one or two will end up buying…

And this purchase probably won’t take place immediately, but until after you have sent them several follow-up messages from your autoresponder… And sometimes it will take longer, depending on the person’s specific situation and true level of interest.

What this means is that your goal must be to reach as many QUALIFIED prospects with your marketing message as you possibly can!

How do you reach qualified prospects? By making sure you are doing your best to reach business opportunity BUYERS as opposed to reaching business opportunity seekers… And how do you reach large quantities of opportunity buyers? By making a meaningful investment in good quality traffic to your business capture pages and webinars.

Let’s say you find a reputable Solo Ad vendor and decide to buy clicks from him/her… You will find that they sell chunks of 50, 100, or 200 clicks for very little money. The truth of the matter is that you will never get the amount of numbers you need in order to be successful by sticking to these small buys.

I’m not saying you have to spend a small fortune, but you should try to secure the means that will allow you to buy 1,000, 3,000, or 5,000 clicks at a time. That is really the only way you will be able to reach enough prospects to secure sales and grow your list at the same time, which should really be your primary goal.

Make some sacrifices and save enough money to do this, or get a part-time job on top of your full-time job, and stop spending money on unnecessary things like eating out and such. Success comes through sacrifice, effort, and hard work, and not through pie-in-the-sky delusions of overnight wealth and fortune.

Can you make good money in this industry? Absolutely! Many have even gotten rich in it, but you have to drop the mindset of average conformity and adopt the mindset of success… Take risks and do what it takes to obtain the means to do what you want and live the life you truly deserve.

Stop being scared and thinking small when considering the kind of investment you are willing to make on your future. I don’t want you to go without eating three squares a day or paying your bills, but consider going the extra mile in order to make a little more money to invest in your business, so that one day you can quit the rat race and enjoy life without stress.

For a good source of high quality traffic that has worked wonders for me, you can try THIS LINK… See you on the next post!

Make Sure You Get The Right Leads!

tpms-lead-strategy-150x150If you’ve been around the Home-Based Business Industry for a while, you probably know by now that the only way to succeed is by getting the right type of leads for your business… What exactly is the RIGHT type of leads? What am I talking about?

In your search for leads, you will encounter a lot of sources who will want to sell you “business opportunity seekers” leads. These are the WRONG leads to get, because opportunity seekers are people who expect to make money out of nothing… They are not really serious about being in business, and they are not willing to invest the time, effort, and money that are needed to be successful.

It is true that promoting an online business opportunity is a lot less expensive than promoting a brick and mortar business, but it is a business nonetheless, and any business requires an investment of money, hard work, and discipline in order to achieve success. These opportunity seekers don’t understand that, and you definitely should not spend your time or your marketing Dollars on them!

The type of leads you need to get in order to achieve success promoting your business opportunity are “business opportunity BUYERS… These are people who have actually shown that they are willing to spend money in order to make money, and who are serious about achieving success. Those are the folks you want to spend your time marketing your biz opp to!

There are many lead sources that will sell you biz opp buyers leads… All you have to do is google the phrase “business opportunity buyer leads” to find them. There are many of them, and their prices vary. You should normally run away from the ones who try to sell you things like “100,000 leads for $100″… That is not realistic, and more than likely, those 100,000 leads are either fictitious, or have been recycled hundreds of times and lost any value. Marketing to them is a waste of your money, and could get you in trouble due to SPAM complaints and such, since they have been bombarded by marketers for quite some time now.

This is one of those instances where you truly get the value you pay for, and being cheap will come back and bite you in the long run. Invest in your business and your business will produce many happy returns!

97% of the people who come into the Home-Based Business industry refuse to understand this and end up never making any money, or what’s much worse, losing it! Don’t be one of them!

Market your Biz Opp like a Pro!

Great-Idea-150x150So, what do most newbies do to promote their brand new online businesses?…

99% of the time they start looking for free marketing methods they can use without shelling out a dime!… And 99% of the time these methods either don’t work at all, or they do work but take forever and a whole lot of persistent effort to generate any meaningful results, (and this infuriates the newbie, who for some reason thought that the big money would start rolling in overnight with very minimum effort).

That’s just how it goes, folks.

What happens then? 99% of the time the newbie gets completely discouraged and starts yelling and screaming about their biz opp being a “scam”, (naturally, since it didn’t make them rich overnight, without moving a finger, and as if by magic).

Are you one of those people? Well, you might not want to admit to it, but I will… I was one of those sadly misguided people once upon a time, before I traversed the learning curve and learned the right way to do things online.

The uncomfortable truth is that 99% of us started that way!

Some newbies never find their way to the learning curve…

Some others find it, but refuse to ride it and never learn anything, ending up in failure and frustration…

And some find it, ride it, and when they get to the other side they know how to promote and run their online businesses just like the pros and the gurus do!

Today I want to share an idea with you that could put you in the third group if you implement it intelligently…

You see, the only way to achieve financial success online is by building a list of subscribers, regardless of whatever your biz opp of choice may be… And in order to make it, you have to have a system in place that will allow you to fund your business efforts while simultaneously building your list and promoting your biz opp.

This is pretty much the principle behind the “Funded Proposal” concept, with a List-Building twist added to it.

There are two programs you can use that will provide that funded proposal platform for you, while allowing you to grow your list of subscribers virally, fund your marketing efforts as you go, and promote your biz opp… ALL AT ONCE.

These two systems are List Spark and List Legacy

I strongly recommend you click on the links above and learn the details for each program… You will find that they both offer free versions and paid premium versions.

If you have a somewhat decent marketing budget, you could choose to use the free versions only so you can build your list…

… But if you don’t have a lot of money to spend on promotion, then you might want to go with the paid versions, as those are the part of the system that will provide you with the Funded Proposal element that is so necessary in online marketing.

Remember, List Spark and List Legacy... Check them out, use them, and enjoy your marketing!

You can thank me later… };-)

Become Financially Independent Using The Traffic Authority System!

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What is the #1 thing online marketers need in order to be successful, (other than a high-converting sales funnel)?… If you answered with the word “TRAFFIC”, you are absolutely correct!

Do you think you could make money offering high-quality traffic to these online marketers who so desperately need it?


That is what the new Traffic Authority business system is all about… It was created by the same pioneering folks who conceived and started the highly rated CPC Broker system a few years back, which was really the first outlet to provide high quality, affordable traffic to the online marketing community. These gentlemen’s names are Greg Chambers, Doug Wellens and Chad Stalvey.

What is different about Traffic Authority is that on top of providing that same quality traffic, it also offers the opportunity to become a reseller of the various traffic packages that are available in the system’s Traffic Store, and make anywhere from $100 to an astounding $4,000 a pop

And the Traffic Store does ALL OF THE SELLING FOR YOU!

The system’s flagship product is the “Traffic Optimizer” suite of tools, which include a superb squeeze page builder, link trackers, rotators, and split-testing software that allows online marketers to do business online efficiently and cost-effectively. As a Traffic Authority member you get full access to all of these tools, of course.

The monthly cost for this product is $27, and the monthly commission you get paid for as long as your client has an active account is $20, which is quite generous!

The system also features something called the Traffic Academy, which consists of a comprehensive ‘A to Z’ course on online marketing, lead generation, and how to convert those leads into paying customers. The Traffic Academy will also offer live training via webinar, taught by actual 6 and 7-figure earners within the online marketing industry.

So, the combination of the Traffic Optimizer, the Traffic Store, and the Traffic Academy actually offers everything that is needed to make money online in one convenient package that was tailor-made for people who are new to online marketing, and also for folks who don’t want to deal with complicated technical issues like building sales funnels, landing pages, HTML, coding, etc.

The founders of this program are undisputed experts in traffic generation, and I’ve been involved with their businesses since they created CPC Broker back in late 2012. About 9 months ago they started a beta test for what would ultimately become Traffic Authority and I was involved with that as well, with good results. I am very much looking forward to this new phase and to the opportunity provided by Traffic Authority!

Do yourself and your online business a favor, and check out the details HERE… You can thank me later!

Raise The Money You Need To Make Money!

raise-money-doulas-150x150I am sure you have heard the saying “it takes money to make money” before, and that’s a good thing because it is absolutely true!

Some of the things that I hear most frequently from people who are trying to get started making money online is “Can I get started with no money?“, or “I never thought I would have to spend money on this!

Folks, starting a business online is just like starting a traditional brick-and-mortar business… You have to make an initial investment of at least some money, along with a lot of work, perseverance, and patience. And unfortunately, starting any business brings with it the risk that you might lose your entire investment due to factors that are beyond your control! Entrepreneurship can be cold-hearted that way sometimes.

However, the bright side to starting a business online and making it grow into a successful and profitable enterprise is that it generally requires a much, MUCH smaller investment in terms of money… You’ll still have to work hard, make intelligent choices and decisions, and you’ll still need patience, but you can get started with as little as a couple thousand dollars, (which is unheard-of in the brick-and-mortar business world).

It is exponentially easier to raise a couple thousand dollars than it is to raise a couple hundred thousand dollars, which is the bare minimum you’d have to come up with in order to establish yourself in a traditional brick-and-mortar business, (that could easily fail and cause you to lose everything).

Not only does it take much less money to start an online business, but you can run that online business without having to worry about the usual ongoing expenses that a traditional business owner must worry about, like rent, utilities, employee payroll, etc.

You can start an online business from your kitchen table with a laptop computer, with virtually no overhead to speak of, multiplying your chances of achieving success in a way that you just would not be able to find while opening a traditional business.

All you have to do is find a way to raise the initial seed money, and you will do it if being your own boss and walking away from an unsatisfying, soul-killing J-O-B is REALLY something you want and need to do.

Do you have credit cards? Instead of using them to pay for things you don’t really need and could do without, use them for seed money to start your business.

Have a checking or savings account? Ask your bank to give you a small loan using your bank account as collateral… I’ve been able to borrow up to $5,000 in the past doing this, with the added benefit that I was able to build a decent credit history when I paid the loan off.

Do you own a car that is less than 10 years old? You can get a loan using your title as collateral.

Or you could do as I did in 2007 and take a part time job on top of your regular, full-time job, in order to raise the money you need to start your business… I saved the money I made from my part-time job and used my full-time job income to pay my bills. At the end of the year I had about $6,500 saved up, and I used that money for business purposes.

There really are many avenues you can turn to in order to raise the money you need to get started, and if you are truly motivated I have no doubt that you will… Let me know when you do and I will show you the next step towards financial independence!

List Building Mistakes: Spamming Your List!

Life-Insurance-Mistakes-150x150About the worst thing that online marketers can do is drown their list subscribers with cheap offers that are irrelevant and useless to them!

I see it time and time again, because I make it a point to opt into different lists to see how the list owner is approaching the subscribers…

You can’t expect to have a list of loyal subscribers if you send them four or five sales emails per day, every single day!

Believe it or not, there is such a thing as spamming your own list, (even if every subscriber has opted in voluntarily), and it is one of the fastest paths to failure in this industry.

You have to treat your list subscribers with respect and consideration, and as I pointed out earlier, you need to provide them with all the training and support you possibly

Many of them either are now, or will eventually become, members of your team, and your success depends on theirs.

Send them two items involving meaningful training and support for every email offer you make to them, and when you do send them offers, make sure the offers are relevant
to the topic of the list!

I would not send you the same offers that I send to the subscribers to my Weight Loss list, and I would not send them the offers that I send you… See what I mean?

Treat your subscribers with the consideration you would like to have shown to yourself, and chances are you will be handsomely rewarded for it!

List Building Mistakes: Failure To Split-Test and Track Results

oops3-150x150This mistake is made by most of the people who enter the online marketing industry…FAILURE TO SPLIT TEST AND TRACK RESULTS.

Split testing is basically testing the same offer using two or three different squeeze pages to see which one delivers the best results. It also involves using different copy, different layouts, and different color schemes to advertise the same offer.

The purpose of split testing is to refine and adjust your efforts in order to produce the formula that yields the highest ROI, or return on investment.

As a general rule, the average online marketer shoots for a ROI of 150% or better, (recovering the initial investment plus 50% more in profits).

Once you find that formula, you can scale by reinvesting your profits on buying more advertising, and that will allow you to drive your earnings as far as you want them to go.

You have to split-test, and you also have to TRACK every little thing you do as far as advertising goes, in order to sort the advertising methods that work well for you from the ones that don’t.

There are several software solutions for tracking, and one that has worked well for me over time is AdTrackzGold, which makes it easy to track each advertising campaign you launch down to the last click. Other effective and user-friendly tracking solutions are ClickMagick and HyperTracker.

Failure to split test and track ad campaigns are a part of the reason why 98% of the people that enter the online marketing industry end up failing…Don’t be one of them!

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